Overview of Lowe's Company Lowe's is an American retail company that specializes in home improvement products. The company was founded in 1946 in North Carolina, and has since grown to become one of t...
Lowe's TV spot titled "The Moment: Paint & Primer" is an advertisement that promotes the store's paint and primer products. The ad features a man who is getting ready to paint his daughter's room. As the man prepares for the project, he shares some special and touching moments with his young daughter.
The ad begins with the father pulling out the various paint and primer products he has purchased from Lowe's. As he begins to paint the room, he and his daughter engage in a playful game of "I Spy." As they play, the father notices how the primer he has used beautifully covers up marks and stains on the wall.
As the father continues to paint, he and his daughter share more intimate moments. They talk about how the new color will make her room feel like a castle, and the father even makes an airplane out of their paint stirrer to help them reach the high parts of the walls.
Throughout the ad, the father emphasizes the importance of taking the time to prepare properly for the task of painting a room. He advises viewers to "start with a good primer" and shows how the primer helps the paint go on smoother and with better coverage.
In the end, as they sit in the newly painted room, the father and daughter share a heart-warming moment. The father tells his daughter that this is "their room," and that they will always share the memories of this project together.
Overall, the Lowe's TV spot "The Moment: Paint & Primer" is a touching tribute to the important moments that arise when families take on home improvement projects. The ad highlights the benefits of using Lowe's paint and primer products and encourages viewers to prepare properly for their own painting projects.
Lowes TV commercial - The Moment: Paint & Primer produced for Lowe's was first shown on television on March 1, 2017.
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