Don't Crack Under Pressure Motto and slogan A company slogan of TAG Heuer is "Don't Crack Under Pressure". The slogan was originally introduced in 1991.

La Chaux-de-Fonds, Switzerland TAG Heuer is headquartered in La Chaux-de-Fonds, Switzerland and operates three additional production sites; mastering the whole watch watchmaking process: Research & Development, watch assembly and manufacturing of cases, dials and movements.

1. : a reiterated phrase identified with an individual, group, or product : slogan. 2. : a final line (as in a play or joke) especially : one that serves to clarify a point or create a dramatic effect.

Slogans can help your brand get noticed and remembered. They can be a quick way for consumers to decide if your brand is for them. Conveying what your brand is about and your message in just a few simple words is by no means easy, but a well thought out and catchy slogan can carry a brand for many years.

TAG Heuer's watchmaking workshop is in Chevenez, Switzerland, and their factory is in La Chaux-de-Fonds, Switzerland. Therefore, TAG Heuer watches are Swiss-Made watches and have the words Swiss Made written somewhere on the watch (usually on the dial or on the case back or both).

TAG Heuer and Rolex are two very different brands who produce very different timepieces. However, even with their unique approaches to watchmaking, they may have more in common than you think. For instance, both Rolex and TAG Heuer make some of the world's most famous racing watches.

A brand tagline is a memorable and catchy short phrase that describes a specific aspect of your company and drives brand awareness. It allows your brand to stay on top of consumers' minds and catch the attention of prospects.

A good tagline should get across the best possible message to your audience in the least number of words possible. Ideally, a great tagline is 2-4 words, and absolutely no longer than 7-8 words.

Your slogan shouldn't be at most 10 words since you should keep in mind that your target audience has a limited attention span. Try to keep it simple. Even better would be to add some rhyme. However, you may make a small exception if necessary.

A slogan makes your advertising message to your audience clear. It builds brand identity, which you can use to increase brand recognition. Slogans can make a measurable difference in your sales and in your bottom line.

They age well over many years due to the quality and valuable materials in the watch, as well as the brand name itself. They are also extremely reliable and are likely to still maintain good timekeeping over many years, meaning that they are still valuable after a long time!

However, in the luxury Swiss watch market, TAG Heuer is in fact a very affordable brand compared to watches from more upper market luxury brands with similar features. Many would call TAG Heuer a value-added luxury brand very similar to watchmakers like Oris and Longines.