Glasses.com is a leading online eyewear retailer that offers prescription glasses, sunglasses, and contact lenses. Founded in 1999 by former Silicon Valley software executive, Bill Barton, the company...
In the mesmerizing TV spot titled 'Wheels' by Glasses.com, viewers are transported into a visually stunning world where eyewear takes center stage. The advertisement commences with a dynamic scene set in a bustling cityscape, filled with energy and vibrant colors. The camera pulls back to reveal a young woman striding confidently down the sidewalk, wearing a fashionable pair of glasses from Glasses.com.
As she walks, time suddenly begins to distort, and the surroundings come to life with a surreal twist. Wheels of all shapes and sizes materialize, levitating and spinning around her. Each wheel represents a different style of glasses available on Glasses.com, showcasing the incredible variety and options that customers can choose from.
The ad continues to showcase the woman's journey through this whimsical world. Accompanied by an enchanting soundtrack, the scene shifts to a bustling carnival, where the wheels transform into dazzling carousel horses, whirling and spinning in tandem with the woman's graceful steps. The vibrant lights illuminate her glasses, highlighting their impeccable craftsmanship and fashionable design.
Next, the scene transitions to a serene beach setting, where the woman stands amidst a stunning display of wheels transformed into giant seashells. The sun casts a gentle glow on her glasses, highlighting the lenses that offer exquisite clarity and protection from harmful UV rays.
The final frame cuts back to reality, with the woman confidently strolling into a Glasses.com store, where an expert optician is ready to assist her with selecting the perfect pair of glasses. The spot concludes with the tagline, "Discover your unique style with Glasses.com," leaving viewers captivated and inspired to explore the extensive collection of eyewear options available on the website.
With its seamless blend of imagination and reality, 'Wheels' effectively captures the essence of Glasses.com and its commitment to providing customers with a vast assortment of stylish and high-quality eyewear. It invites viewers to embrace their individuality and express their personal style through the perfect pair of glasses, made easily accessible through Glasses.com's user-friendly online platform.
Glasses.com TV commercial - Wheels produced for Glasses.com was first shown on television on August 10, 2014.
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