What the Chilis 3 For $10 TV commercial - Phone Is a Waiter is about.

Chili's is a popular American chain of casual dining restaurants. To attract more customers, the brand ran a TV campaign to promote its '3 for $10' meal deals. One particular ad spot that got a lot of attention was titled 'Phone Is a Waiter.'

The ad is set in a Chili's restaurant, where a young woman sits at a table, ready to place her order. However, instead of flagging down a server, she picks up her phone and opens the Chili's app. As she browses the menu on her phone, an animated phone icon appears on the screen, taking her order and helping her customize her meal.

The phone icon is personified as a waiter, taking the woman's order and chatting with her as if it were a real person. Throughout the ad, the woman is shown interacting with the phone waiter, adding items to her order and making changes with ease.

The ad is designed to show how convenient and easy it is to order from Chili's with the help of their app technology. The '3 for $10' meal deal is promoted as part of the ad, with the phone waiter suggesting the woman add an appetizer and dessert to complete her meal.

The ad concludes with a playful tagline, emphasizing the ease and convenience of the Chili's app: 'Order like a boss, just without the boss.' Overall, the 'Phone Is a Waiter' TV spot is a clever and playful take on how technology can make dining out more enjoyable and hassle-free, all while promoting Chili's affordable '3 for $10' meal deals.

Chilis 3 For $10 TV commercial - Phone Is a Waiter produced for Chili's was first shown on television on October 13, 2019.