What the MetLife TV commercial - The Right Choice is about.

MetLife's TV Spot 'The Right Choice' is a heartwarming ad that encourages people to choose the right life insurance policy for their loved ones. The ad starts with a father who is telling his son about the importance of making the right choices in life. He advises his son to choose the path that is best for him, even if it means making some tough decisions along the way.

As the ad progresses, we see the father getting older, and the son is now a grown-up man with a family of his own. The father seems to be struggling with his health, and in the back of his mind, he knows that his time is limited. He sits down with his son, and they begin talking about life insurance.

The father wants to make sure that his family will be taken care of once he is gone, and the son must make the right choice for him. The ad ends with the son choosing MetLife as the right choice for him and his family, knowing that they will be in good hands.

The ad's emotional appeal is evident in the way it depicts the father-son relationship and the importance of making the right choices in life. The message is clear: choosing MetLife is not just a practical decision but also a heartfelt one. The ad urges people to plan ahead and make the right choice for their loved ones' future. Overall, 'The Right Choice' is an excellent example of a touching, yet effective advertisement that connects with people on an emotional level while still promoting a brand.

MetLife TV commercial - The Right Choice produced for MetLife was first shown on television on September 8, 2013.