(2012) TV commercial for Wheat Thins crackers. (2007) Host of an infomercial for the "Word Smart" accelerated reading and comprehension program. (2009 - 2017) Large series of TV commercials for the Colonial Penn Program with lifetime rate lock, from Colonial Penn Life Insurance Company.

host Alex Trebek had appeared as an compensated endorser in Colonial Penn commercials, since he started using life insurance from the company in the early 1990s, and signed a long-term contract with it to do advertisements.

Trebek's unflappable professionalism, combined with a genuine kindness and a hefty dose of deadpan wit, made him a star. He won the Emmy Award for outstanding game show host in 1989 and 1990, and would win five more times over the course of his career.

George Alexander Trebek OC (/trəˈbɛk/; July 22, 1940 – November 8, 2020) was a Canadian-American game show host and television personality. He is best known for hosting the syndicated general knowledge quiz game show Jeopardy! for 37 seasons from its revival in 1984 until his death in 2020.

Alex Trebek's 'Jeopardy!' pick Laura Coates says she was told 'no' after asking to host. Prior to his death, Alex Trebek had a couple of people in mind who could take over his "Jeopardy!" hosting gig. One of them was CNN legal analyst Laura Coates, who now says producers of the game show rejected her offer to host.

Trebek's endorsements have long been the bedrock of Colonial Penn's marketing efforts, with the game show personality appearing in TV spots for the insurance company since 1998.

episodes over the course of nearly 37 seasons, setting a Guinness World Record for hosting the most episodes of a signle game show. Alex won the Daytime Emmy® Award for Outstanding Game Show Host seven times and was honored with Lifetime Achievement Award from the National Academy of Television Arts and Sciences.

Other Facts Trebek received a Peabody Award. Toured with the USO 13 times. Made guest appearances on numerous shows, including “How I Met Your Mother,” “The X-Files” and “Beverly Hills, 90210.” His favorite animal was the musk ox.

“Alex was kind enough to jump in and do this little cameo for us. I was just so blown away by how sweet he was to do that.” Reynolds told E! that Trebek was a class act, and was actually trying to get a charity project going before he died.

Arthur Fleming Fazzin Arthur Fleming Fazzin (May 1, 1924 – April 25, 1995) was an American actor and television host. He hosted the first version of the television game show Jeopardy!, which aired on NBC from 1964 until 1975 and again from 1978 to 1979.

Jonathan Lawson Jonathan Lawson is a Colonial Penn employee who appears in TV commercials promoting the guaranteed acceptance $9.95 plan for seniors. He is not just a paid endorser like Alex Trebek was.

Jonathan Lawson, an insurance agent for over 15 years, reminds you of the three P's of having insurance on a fixed budget: price, price and price.