What the Guaranteed Rate TV commercial - Hero Walk is about.

The Guaranteed Rate TV Spot, 'Hero Walk' captures the spirit of the American dream by showcasing a young woman's journey to home ownership. The commercial opens with the lead walking past a series of American flags, dressed in a simple shirt and jeans. As she walks, an eerie silence characterizes the environment, which signifies the weight of the task ahead.

The voice over of a Guaranteed Rate representative explains how the company believes homeownership is a journey that deserves to be done well. In the commercial, this means removing all the barriers that get in the way when someone wants to own a home.

The visuals shift to the lead standing outside a dilapidated house, with the wind blowing around her. As she walks towards the property, the voiceover of the assistant explains how Guaranteed Rate is always by their clients' side, guiding them through the steps of the home buying process.

Inside the house, the lead walks past a television playing old footage of American soldiers in action. It is revealed that the house is in fact owned by a veteran who dedicated his life to serving his country. The Guaranteed Rate representative explains that the company aids veterans in becoming homeowners by offering discounted fees for home purchases and refinancing.

The commercial ends with the lead walking out of the rehabilitated house, now wearing a power outfit. The camera pans out, and we see the company's logo and the tagline: "Lower fees, better rates" is shown. The commercial captures the essence of the American spirit and highlights Guaranteed Rate's commitment to making the dream of homeownership a possibility for all.

Guaranteed Rate TV commercial - Hero Walk produced for Guaranteed Rate was first shown on television on February 18, 2023.