What the Quicken Loans HARP Mortgage TV commercial - Thanks is about.

Title: Quicken Loans HARP Mortgage TV Spot: 'Thanks'

Introduction:In the realm of mortgage banking, Quicken Loans has established itself as a trusted name, continually striving to create memorable advertisements that resonate with viewers. One such advertisement that captured attention and appreciation is the Quicken Loans HARP Mortgage TV spot, titled "Thanks." This commercial stands out among the rest, showcasing Quicken Loans' unwavering commitment to providing exceptional service and assistance through the Home Affordable Refinance Program (HARP). Let's delve into the details of this ad and explore its impact on both consumers and the mortgage industry as a whole.

Synopsis:As the advertisement begins, the screen displays a montage of happy homeowners expressing their gratitude towards Quicken Loans. The visuals are accompanied by a heartfelt voice-over, narrated by a contented homeowner who has successfully refinance their mortgage thanks to the HARP program. The narrator voices their appreciation for Quicken Loans' dedication in helping homeowners secure better financial situations through refinancing.

The advertisement follows a narrative structure, with the initial shots depicting the struggles homeowners faced due to their existing mortgages. Emotional and relatable scenes show individuals sifting through piles of bills, expressing frustration and despair. The visuals cleverly symbolize the shackles of financial burden, emphasizing the urgency and gravity of the situation.

Transitioning into the highlight of the commercial, the montage switches to images of Quicken Loans mortgage experts working diligently to assist homeowners. The scenes portray a team of compassionate professionals readily available to provide guidance and support. Through personalized interactions, the Quicken Loans team helps homeowners navigate the HARP program, explaining its benefits and ensuring a smooth refinancing process.

The advertisement reaches its emotional peak when the screen transitions to an expression of heartfelt appreciation. Homeowners, whose lives have been positively impacted by Quicken Loans' assistance, express their gratitude. With genuine smiles and heartfelt words, they provide a testament to Quicken Loans' dedication to providing financial relief and support to struggling homeowners.

The closing of the commercial features the Quicken Loans logo, accompanied by the tagline, "Quicken Loans: The Home Loan Experts," further solidifying their reputation as industry leaders committed to helping homeowners achieve financial stability and security.

Impact:The Quicken Loans HARP Mortgage TV spot, titled "Thanks," made a significant impact on viewers and the mortgage industry as a whole. By highlighting the real challenges faced by homeowners and offering a practical solution through the HARP program, the advertisement effectively resonated with a wide audience. It not only raised awareness about the refin

Quicken Loans HARP Mortgage TV commercial - Thanks produced for Quicken Loans was first shown on television on January 1, 2014.