NewDay USA is an American mortgage lender based in Fulton, Maryland. The company was founded in 1999 with the aim of providing affordable mortgage solutions to veterans and their families. NewDay USA...
NewDay USA Operation Home TV Spot, 'Jason' is a powerful and emotional advertisement aimed at honoring and supporting military veterans who have served their country with valor and distinction. The TV spot tells the story of Jason, a former Marine who returned home from Iraq with severe injuries and emotional trauma.
The commercial begins with Jason sitting outside his house, gazing out at the quiet street. We then see him inside his home, struggling to adjust to civilian life while dealing with the after-effects of his service. He is shown lying in bed, staring at the ceiling, and clearly struggling with PTSD.
As the story unfolds, we learn that Jason is a recipient of the Purple Heart and the Bronze Star, having been wounded in combat. Despite his injuries, he remains proud of serving his country, but he also recognizes the challenges he faces in adjusting to civilian life.
NewDay USA offers support to veterans like Jason through its Operation Home program, which provides mortgage financing to qualified military veterans and their families. The commercial highlights the fact that NewDay USA is dedicated to helping veterans in need, and that it has a unique understanding of the particular challenges faced by military members in transitioning to civilian life.
Throughout the TV spot, Jason is portrayed as a hero who deserves respect, empathy, and support. The commercial emphasizes the importance of recognizing the sacrifices made by our military veterans and ensuring that they get the help they need to lead fulfilling lives after their service.
Overall, the NewDay USA Operation Home TV Spot, 'Jason' is a moving tribute to the bravery and sacrifice of military veterans, and a reminder of the importance of supporting those who have served our country.
NewDay USA Operation Home TV commercial - Jason produced for NewDay USA was first shown on television on April 19, 2023.
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