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Seventh Generation TV commercial - 2019 Global Climate Strike
Seventh Generation

Title: Reinventing The Cleaning Industry: The Story of Seventh GenerationIntroduction:Seventh Generation, a socially and environmentally responsible company, has revolutionized the cleaning industry s...

What the Seventh Generation TV commercial - 2019 Global Climate Strike is about.

Seventh Generation TV commercial - 2019 Global Climate Strike

In the Seventh Generation TV spot titled '2019 Global Climate Strike', the renowned singer-songwriter Peter Gabriel lends his iconic voice to deliver a powerful message about the urgency of combating climate change. The ad opens with striking visuals of protests taking place all around the world, as people young and old come together to demand action against the rapidly escalating climate crisis.

As the camera pans across the diverse faces of activists holding placards and chanting slogans, Peter Gabriel's soulful voice fills the air, singing a poignant anthem that resonates with the hearts and minds of those fighting for environmental justice. The song, specially composed for this TV spot, captures the collective spirit of the global climate strike movement, empowering viewers to join forces in the quest for a sustainable future.

The lyrics of Gabriel's emotionally charged song highlight the stark reality of climate change and emphasize the need for immediate action to protect our planet. With lines like "We can't wait any longer, we must keep pushing stronger" and "It's time to rise, time to take a stand," the song evokes a sense of urgency and calls upon individuals, corporations, and governments alike to take responsibility for their actions and make meaningful changes.

Throughout the TV spot, dynamic visuals showcase the immense scale of the climate strike movement, capturing the power of collective action. From massive marches flooding the streets of major cities to peaceful protests in small towns, the ad conveys that the fight against climate change is not limited to one particular place or group of people; it is a global movement, united by a shared commitment to protect the planet.

As the ad draws to a close, the screen fades to black, leaving viewers with a powerful image of a sign that reads, "The time for change is now." The message is clear: it is our collective responsibility to address climate change head-on, and the time to act is now.

Seventh Generation's TV spot, featuring Peter Gabriel's stirring song, serves as a call to action for individuals to join the movement and demand real change. By harnessing the power of music and visual storytelling, the ad not only raises awareness about the pressing issues of climate change but also inspires viewers to become active participants in shaping a sustainable and livable future for generations to come.

Seventh Generation TV commercial - 2019 Global Climate Strike produced for Seventh Generation was first shown on television on September 17, 2019.

Song from commercial Seventh Generation TV Spot, '2019 Global Climate Strike' Song by Peter Gabriel

Peter Gabriel's version of the song "Heroes" is a cover of the original track by David Bowie. The song was written by David Bowie and Brian Eno, and it was first released by Bowie in 1977. Peter Gabriel released his cover of "Heroes" on his album "Scratch My Back" in 2010.

Peter Gabriel's InterpretationIn an interview, Peter Gabriel described "Heroes" as one of the great Bowie tracks. He sees it as a song about heroism in the face of oppression and desperation , a message of facing reality and standing up to it. Gabriel finds the song inspiring and believes it conveys a sense of compassion and deriving joy from difficult circumstances.

Use in "Stranger Things"Peter Gabriel's version of "Heroes" gained further popularity when it was featured in the hit Netflix series "Stranger Things." The song was used in the show's third season finale, creating a haunting and emotional atmosphere.

Live PerformancesPeter Gabriel has performed "Heroes" live on multiple occasions. One notable performance was in Verona in 2010, which was captured and released as a live recording. Gabriel's live rendition showcases his unique interpretation and brings new life to the iconic song.

Lyrics and ThemesThe lyrics of "Heroes" touch on themes of unity, perseverance, and the ability to overcome obstacles. The song expresses a desire to break free from limitations and to find strength in the face of adversity. It has resonated with audiences for its powerful message and emotional impact.

Here are the opening lines of the song:```I, I wish I could swim

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Seventh Generation TV commercial - 2019 Global Climate Strike
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Mindshare is a global media agency that helps brands to grow and thrive in the fast-paced and ever-changing world of advertising. Founded in 1997, the agency has a strong presence in more than 80 coun...

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