Canada White Claw Hard Seltzer

White Claw is a brand of Mark Anthony Brewing. As the fourth largest brewing company in the United States, Mark Anthony is the perfect home for the increasingly popular White Claw hard seltzers. The drink was created in 2016 by Vancouver wine salesman and alcoholic beverage legend Anthony von Mandl.

“The alcohol in White Claw Hard Seltzer comes from fermented sugars derived from malted gluten-free grains.” Further confusing matters over whether there is vodka in White Claw is the fact the brand now produces a line of distilled spirits, including a handful of flavored expressions.

The drink, about which many memes have since been made, “struck a chord with the zeitgeist of American drinkers as it sits at the intersection of health, wellness and convenience”. In 2021, White Claw sales topped about $2 billion. The company still holds the title of “best hard seltzer.”

Even though hard seltzer is refreshing, it's still an alcoholic beverage. Just because it may be a low-calorie choice doesn't mean you should drink it in excess.

The brand explains that the name “takes its inspiration from the legend of the White Claw wave – when three perfect crests come together to create a moment of pure refreshment.”

WE ARE WHITE CLAW. ® We're inspired by the power, purity, and potential of ocean waves. It's no accident our logo is three dynamic crests converging, a legendary “white claw” wave. It's a powerful reminder and pretty gnarly challenge to ourselves to live up to nature's high standards in everything we do.

PERCEIVED AS HEALTHIER Hard seltzer typically contains around 5% alcohol content by volume and is lower in calories than most comparable alcoholic drinks. It's also gluten free and low in sugar, giving off a healthier impression to consumers.

In the case of White Claw, the brand's reputation for being popular with younger drinkers, especially millennials, definitely received a boost from a particularly strong social media presence that's spawned widespread internet memes and a parody video that's garnered over 3.2 million views on YouTube since June.

By embracing simplicity, hopping on an existing wellness trend, and encouraging fans to tell their own jokes and stories, the White Claw brand is experiencing unparalleled success that has far outpaced its competitors. Chart the same basic path for your brand, and you may just enjoy similar results.

This process means hard seltzer somewhat surprisingly falls into the beer category as a “flavored malt beverage,” rather than into a pre-mix category. However, hard seltzer is made from fermenting cane sugar or sugar with water, whereas beer uses malted grains as the primary source of sugar.

White Claw ™ Spirits Premium Vodka. The world's first Triple Wave Filtered ™ vodka. Filtered three times using the pressure equal to a 30-foot wave, it's vodka reimagined for a superior, smoother finish.