Prego is a multinational food company that specializes in producing tomato sauce and pasta dishes. The company was founded in 1948 and has since grown to become one of the largest food companies in th...
In the Prego Traditional Italian Sauce TV spot, titled 'Pour It On Thick: Broadway,' we are treated to a delightful and whimsical experience featuring the talented actress and comedian, Cecily Strong. This commercial takes the audience on a journey to the glamorous world of Broadway, where Cecily effortlessly showcases her comedic chops.
The ad begins with a bustling Broadway theater, with colorful lights flashing and a palpable sense of excitement in the air. As the curtains rise, we are introduced to Cecily Strong, who is playing the role of a sauce connoisseur. Dressed in an elegant black gown, Cecily exudes confidence and sophistication.
With a mischievous smile, Cecily declares, "Ladies and gentlemen, feast your eyes and your taste buds on Prego Traditional Italian Sauce!" As she says this, a stunning projection of a giant pot of simmering, mouthwatering sauce appears on the stage backdrop.
What makes this commercial truly remarkable is the seamless integration of comedy and music. As Cecily begins to dance and sing, the Broadway ensemble joins her on stage, harmonizing with her powerful vocals. The vibrant choreography accentuates the joyous atmosphere, and the audience can't help but be swept away by the infectious energy.
Throughout the commercial, Cecily keeps the audience entertained with her witty banter and charming personality. She emphasizes how Prego Traditional Italian Sauce is made with vine-ripened tomatoes, savory herbs, and fragrant spices, giving it an authentic and bold flavor that's impossible to resist. With each pour of the sauce, the audience's anticipation grows, and their mouths start to water.
As the commercial comes to a close, Cecily introduces the tagline, "Pour it on thick with Prego Traditional Italian Sauce." The camera pans to a delectable plate of spaghetti generously coated in the rich sauce, leaving the viewers craving a taste of the Italian goodness.
The Prego Traditional Italian Sauce TV spot, 'Pour It On Thick: Broadway,' featuring Cecily Strong, is a delightful and dynamic advertisement that perfectly captures the essence of both Broadway and mouthwatering Italian cuisine. Cecily's magnetic presence, combined with the lively music and captivating visuals, guarantees that this commercial will leave a lasting impression on audiences, leaving them eager to experience the hearty and authentic flavors of Prego Traditional Italian Sauce.
Prego Traditional Italian Sauce TV commercial - Pour It On Thick: Broadway produced for Prego was first shown on television on August 24, 2020.
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