Alicia Silverstone Alicia Silverstone is Cher Horowitz once again. The actor reprised her iconic role in a “Clueless”-themed ad for Rakuten that ran during the Super Bowl.

In teasers released so far for the ads that will surround the 2023 game, celebs like Alicia Silverstone and John Travolta are taking fans back to the parts that made them famous. Silverstone slips into Clueless icon Cher Horowitz's yellow plaid suit to promote Rakuten alongside former costar Elisa Donovan, 52.

Alicia Silverstone Alicia Silverstone reprises Clueless role (and that yellow plaid jacket) for Super Bowl ad: 'It felt really good' "Her heart is big and she radiates joy," the actress says of bringing back her iconic character for Rakuten's new commercial about - what else?

Popular celebrities offer goodwill to a brand and help it stand out from the 50-plus or so advertisers during the big game. But with so many stars in ads, it can be harder stand out in a crowded field. “If you use celebrity in a smart way, it's huge,” said Rich Weinstein, a professor at VCU Brandcenter.

• UPDATED with game-day versions, additional commercials.
• Squarespace: Adam Driver.
• T-Mobile: John Travolta, Zach Braff and Donald Faison.
• Pepsi: Ben Stiller, Steve Martin.
• Skechers: Martha Stewart, Snoop Dogg, Tony Romo, Howie Long.
• Mr.
• Google Pixel: Amy Schumer, Doja Cat, and Giannis Antetokounmpo.

For the last 11 years, Rakuten Advertising has been named the world's top affiliate network, and the best affiliate network for advertisers, by mThink, publishers of the Blue Book performance marketing network rankings.

“It ranges from $500,000 to $2 million depending on the commercial and the celebrity,” says one local ad exec who's worked on Super Bowl spots. A-list stars don't get paid more simply because their ads are booked for the big game, but they are more likely to sign up in exchange for the exposure.

Most expensive Super Bowl ads 2021 84 Lumber's "The Journey Begins" and Ford's "Go Further" Super Bowl 2017 ads both came in second with a cost of 16.2 million dollars, while Chrysler's "America's Import" Super Bowl 2014 ad rounded out the top three with a cost of 16 million.

Most of this year's advertisements sold for between $6 million and $7 million for a 30-second spot. Fox said it raked in a record amount of Super Bowl ad revenue this year. Alcohol brands were big advertisers Sunday night, including spots from Anheuser Busch, Heineken, Diageo, Remy Martin and Molson Coors.

Front Office Sports reported that in 2023, Fox has set the cost of a 30-second ad at $7 million. The price of the commercials mark the most expensive Super Bowl ad spots of all time.

Rakuten Card shook up the industry by abolishing fees and showering shoppers with a generous serving of loyalty points with every purchase. The credit card's popularity only grew as Japan made its gradual shift towards a cashless economy.

While Rakuten is still the leader in sales, Amazon has already accumulated more users and has established 21 fulfillment centers around Japan (compared to Rakuten's 5) and is quickly preparing to surpass Rakuten for the overall top e-commerce position in Japan.