Overview of Midas CompanyMidas is a multinational company that specializes in the automotive industry. The company provides a variety of services, including auto repair, maintenance, and tire services...
Midas TV Spot, 'Golden Hand: Deep Thoughts' is a thought-provoking and creative advertisement that aims to capture the attention of potential customers by showcasing the golden power of their brand.
The advertisement starts with a close-up of a golden hand placed on a table. As the camera zooms out, we see a man sitting across the table from the golden hand. The man is dressed in a gold suit, and his surroundings are filled with golden objects and embellishments.
The man begins to speak, his words carrying a profound meaning about the value and power of gold. He emphasizes how gold can transform anything it touches, turning even the ordinary into something extraordinary. He states that the Midas brand is like gold – it can transform a car's performance into an exceptional experience, making it run smoothly and enhancing driving pleasure.
Throughout the advertisement, the golden hand is a recurring motif, emphasizing the brand's reliability and quality. The use of gold as a design element reinforces the idea that Midas is a premium brand that can turn any car into a luxurious vehicle.
The advertisement ends with the man holding the golden hand, symbolizing the power and control that the Midas brand can give customers over their cars. The slogan 'Trust the Midas Touch' appears on the screen, encouraging viewers to trust the brand's expertise and experience.
Overall, Midas TV Spot, 'Golden Hand: Deep Thoughts' is a well-executed advertisement that captivates the audience with its unconventional approach. It effectively communicates the brand's promise of reliability, quality, and luxury, making it an effective marketing tool for the Midas brand.
Midas TV commercial - Golden Hand: Deep Thoughts produced for Midas was first shown on television on July 20, 2015.
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