White Claw Hard Seltzer is an alcoholic seltzer water beverage manufactured by Mark Anthony Group. The beverage was introduced in 2016 and is sold in 12 various flavors. The beverage is made from a blend of seltzer water, a gluten-free malted alcohol base, and fruit flavor.

WE ARE WHITE CLAW. ® We're inspired by the power, purity, and potential of ocean waves. It's no accident our logo is three dynamic crests converging, a legendary “white claw” wave. It's a powerful reminder and pretty gnarly challenge to ourselves to live up to nature's high standards in everything we do.

There is also no unpleasant aftertaste that sometimes accompanies similar types of drinks. In terms of ingredients, White Claw Hard Seltzers are simply made from seltzer water, a gluten-free malted triple distilled alcohol base, and fruit flavor.

Throughout 2019, White Claw's popularity grew as a result of the hard seltzers being circulated through viral social media videos, which included the slogan “Ain't no laws when you're drinking Claws,” coined in a video by YouTube comedian Trevor Wallace which gained 4.2 million views.

White Claw is a brand of Mark Anthony Brewing. As the fourth largest brewing company in the United States, Mark Anthony is the perfect home for the increasingly popular White Claw hard seltzers. The drink was created in 2016 by Vancouver wine salesman and alcoholic beverage legend Anthony von Mandl.

It's made from a blend of carbonated water, alcohol and a fruit flavor. Flavors include black cherry, mango and natural lime. Sure, it comes in a cute, slim can, but it's still an adult beverage. You must be at least 21 years old to enjoy it in the United States.

The hard seltzer story began in 1993. That year, Coors Brewing Company launched Zima Clearmalt, a clear and lightly carbonated malt-based beverage that was marketed as an alternative to beer, primarily targeting women. Its popularity peaked in 1994, when it sold an eyewatering 1.3 million barrels.

Why people like White Claw isn't really a mystery, especially during steamy summer months. It's lighter and more refreshing than a beer, has less hangover-inducing sugar than a fruity sangria, and has a much more trendy connotation than wine coolers, a time-honored favorite of high schoolers.

The brand explains that the name “takes its inspiration from the legend of the White Claw wave – when three perfect crests come together to create a moment of pure refreshment.”

von Mandl - who is 73 years old and the sole owner of White Claw's parent company, the Mark Anthony Group - spoke about the slowdown of the hard-seltzer craze, his expansion into spirits and the future he envisions for the company. White Claw Premium Vodka is entering a U.S. market led by Tito's Handmade Vodka.

White Claw has been compared to everything from vodka soda to the new IPA. But it's actually neither of these things. White Claw is a flavored malt beverage (FMB), a category of drinks that not many people had heard of a few years ago, but is much more well-known now, thanks in large part to this brand.

The addition of carbon dioxide gives a can of seltzer its distinctive bubbles and fizz. Thus, hard seltzer is alcoholic soda water. Most hard seltzers on the market today are between 4% and 5% alcohol by volume (ABV), though some have a higher ABV.