What the General Electric TV commercial - Orc-O-Gram is about.

Title: General Electric TV Spot - 'Orc-O-Gram'

Introduction:In this imaginative and unique General Electric TV spot, titled 'Orc-O-Gram,' the company showcases its commitment to innovative technology in a playful and unexpected way. Delving into a world of fantasy, this advertisement takes viewers on a whimsical journey where orcs, creatures typically associated with fantasy literature and games, become the unlikely stars. Let's dive into the details of this captivating commercial that brought an element of fun and surprise to the world of advertising.

Summary:The scene unfolds with a picturesque village adorned with quaint cottages, surrounded by lush greenery. Suddenly, an orc emerges from the trees, holding a handmade sign that reads, "You Got Mail." This creature, known for its intimidating appearance, is usually seen in a sinister light. However, in this spot, the commercial cleverly plays with stereotypes, turning the unexpected into the norm.

As the camera zooms out, we see the orc standing in front of a General Electric mailbox. It becomes clear that this mythical creature is not here to wreak havoc but has been assigned an interesting role as a delivery messenger. The orc holds an Orc-O-Gram, a personalized note or letter that he is about to deliver to a delighted recipient.

The commercial then takes us on a delightful journey as the orc hops from rooftop to rooftop, expertly navigating the village with acrobatic finesse. With each leap, the orc delivers happiness, bringing smiles to the faces of the villagers. The Orc-O-Gram represents a connection that transcends distance, a physical embodiment of the magic of human communication.

Throughout the TV spot, the orc's excitement and dedication to his task are evident. He exudes an innocent charm as he goes about his mission, bringing the magic of the Orc-O-Gram to life. The commercial cleverly incorporates high-quality visuals, highlighting the orc's movements and showcasing General Electric's commitment to precision and efficiency.

As the spot nears its end, the camera zooms in on the recipient of the Orc-O-Gram, capturing their joy and appreciation. The charming and unexpected appearance of the formerly feared creature brings a sense of wonder and enchantment to their day. This heartwarming and imaginative tale concludes with the tagline, "General Electric: Transforming the Unexpected."

Impact:By employing this imaginative concept, General Electric effectively breaks away from traditional advertisements, capturing the audience's attention and leaving a lasting impression. The 'Orc-O-Gram' TV spot surprises and delights viewers, while simultaneously highlighting General Electric's dedication to delivering innovative and creative solutions.

With this unexpected TV spot, General Electric successfully communicates its message - that even the most unexpected elements can be transformed into sources of joy and connection. By challenging stereotypes and embracing the whimsical, General Electric showcases its commitment to breaking barriers, thinking outside the box, and pushing boundaries.

Conclusion:General Electric's 'Orc-O-Gram' TV spot is a delightful and imaginative advertisement that showcases the brand's commitment to innovation while captivating viewers with its whimsical storyline. By featuring an orc as an unlikely messenger, General Electric brings a touch of magic and surprise to the world of advertising. This concept successfully captures the audience's attention and reinforces the brand's dedication to transforming the unexpected.

General Electric TV commercial - Orc-O-Gram produced for General Electric was first shown on television on February 24, 2016.