What the Merrill Lynch TV commercial - Financial Advisors Can Help You Plan Your Legacy is about.
The Merrill Lynch TV spot titled 'Financial Advisors Can Help You Plan Your Legacy' is a powerful and emotional advertisement that highlights the importance of financial planning and preparation for the future. The ad features a couple going through old photo albums, reminiscing about their life together. As they flip through the pages, they reflect on their accomplishments, milestones, and cherished memories.
However, as the ad progresses, it becomes clear that the couple is preparing for their own inevitable mortality. They know that their time together is limited, and they want to ensure that they leave behind a lasting legacy that their loved ones can be proud of. They turn to their financial advisor at Merrill Lynch for guidance and support.
The ad emphasizes the importance of planning for the future and ensuring that your family is taken care of, even after you are gone. This is achieved through sound financial planning, investment, and estate planning. The financial advisors at Merrill Lynch are experts in their field, helping clients navigate the complexities of legacy planning and ensuring that their final wishes are honored.
Overall, the Merrill Lynch TV spot is a moving and powerful advertisement that emphasizes the importance of wise financial planning and preparation for the future. It serves as a reminder that we must all take responsibility for our own lives and plan for the legacy we want to leave behind. By working with a financial advisor, we can ensure that our final wishes are met, and our loved ones are taken care of long after we are gone.
Merrill Lynch TV commercial - Financial Advisors Can Help You Plan Your Legacy produced for
Bank of America -- Merrill Lynch
was first shown on television on November 29, 2017.
Frequently Asked Questions about merrill lynch tv spot, 'financial advisors can help you plan your legacy'
Merrill (officially Merrill Lynch, Pierce, Fenner & Smith Incorporated), previously branded Merrill Lynch, is an American investment management and wealth management division of Bank of America. Along with BofA Securities, the investment banking arm, both firms engage in prime brokerage and broker-dealer activities.
By working with an Advisor, you can access a wide range of investment products in a brokerage account or accounts. Advisors are compensated from the revenue generated from transactions in your brokerage account.
Merrill offers a broad range of brokerage, investment advisory and other services. There are important differences between brokerage and investment advisory services, including the type of advice and assistance provided, the fees charged, and the rights and obligations of the parties.
Merrill offers a broad range of brokerage, investment advisory (including financial planning) and other services. Additional information is available in our Client Relationship Summary (Form CRS) (PDF).
Advisors with Merrill Lynch Wealth Management have received numerous awards for their performance and service in recent years. It placed over 600 advisors on the Forbes list of Best In-State Advisors for 2018, more than any other company.
Investors can trade the following with Merrill Edge, both on the website and MarketPro:
- Stocks long and short.
- OTCBB (penny stocks).
- Thousands of no-load, no transaction fee mutual funds.
- Bonds: corporate, municipal, treasury, CDs.
- Multi-leg options.
- Robo-advisory integrated into the website and mobile app.
One option is the Merrill Lynch Bank Deposit Program, which offers a convenient way to earn interest on cash held in the program along with Federal Deposit Insurance Corporation (FDIC) protection, up to standard limits.
Fee arrangements can vary. Some financial planners and advisors are paid on a retainer or hourly basis. Most fee-only advisors will charge clients based on a percentage of the assets they manage for you. Fees can vary, but they generally average somewhere around 1% of the total value of the investments being managed.
With no account minimums for most types of accounts, Merrill Lynch Wealth Management is available to nearly anyone. It offers a range of options for investors, ranging from automated accounts handled completely by Merrill Lynch itself to accounts managed by a local financial advisor based on a client's preferences.
Working one-on-one with a Merrill advisor, Personal Wealth Analysis can help you easily define and prioritize your goals, take stock of your finances and evaluate tradeoffs to create an easy-to-read, personalized plan that will help you navigate your personal financial journey.
Like its account minimum, Merrill's account management fee is higher than most: 0.45% compared to the more typical robo-advisor fee of around 0.25% or less. That means for a $10,000 account balance, you'll pay $45 a year in fees.
Bottom line: Merrill Edge is an online brokerage best for DIY traders who are already Bank of America customers. It's great for low-cost trading of multiple assets and limited fees. Merrill also offers a robo-advisor option for passive investors called Merrill Guided.