Guaranteed Rate is a prominent mortgage company that has made its mark in the industry with its innovative approach and commitment to customer satisfaction. The company was founded in 2000 by Victor C...
The Guaranteed Rate TV spot titled 'Believe You Will: Anthem' features three inspiring individuals who embody the spirit of determination, resilience, and unwavering belief. This powerful advertisement showcases the stories of Rose Namajunas, Álex Palou, and Erik Weihenmayer as they share their personal journeys and what it means to believe in oneself.
The TV spot opens with the captivating presence of UFC fighter Rose Namajunas, known for her indomitable spirit both inside and outside the octagon. As images of Rose training and competing flash across the screen, her voiceover resonates with an empowering message: "Believe in yourself, and there's nothing you can't do."
The next segment of the commercial introduces us to Álex Palou, a talented and determined IndyCar driver. As the camera follows him on the racetrack, Álex shares his passion for the sport and the unwavering belief that has propelled him towards success. The commercial captures the intensity of the race, highlighting Álex's fearless mindset and the unyielding determination it takes to reach the top.
Lastly, the TV spot shifts its focus to Erik Weihenmayer, an incredible mountaineer who defied all odds by becoming the first blind person to climb Mount Everest. Erik's story is one of incredible inspiration and embodies the belief that with unwavering determination, anything is possible. Through breathtaking visuals of Erik conquering breathtaking heights, he imparts his own wisdom, stating, "Believe you will, and you will."
Throughout the commercial, these three remarkable individuals share their personal stories, reminding us all of the power within each of us to overcome obstacles and achieve greatness. The 'Believe You Will: Anthem' TV spot captures the essence of Guaranteed Rate's message, urging viewers to embrace their own potential, trust in their abilities, and never doubt that they can achieve their dreams.
With its visually striking imagery, powerful storytelling, and an empowering musical score, 'Believe You Will: Anthem' is a TV spot that aims to ignite a fire within viewers, urging them to harness their inner strength and face life's challenges head-on, knowing that with belief and determination, anything is possible.
Guaranteed Rate TV commercial - Believe You Will: Anthem Ft. Rose Namajunas, Álex Palou, Erik Weihenmayer produced for Guaranteed Rate was first shown on television on December 30, 2020.
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