Amazon is a multinational technology company that is based in Seattle, Washington, United States. The company was founded by Jeff Bezos in 1994 and started out as an online bookstore. However, Amazon...
Title: Holidays: Can You Feel It - An Amazon TV Spot
Introduction:In the bustling world of advertising, few brands can capture the essence of the holiday season quite like Amazon. Their TV spot titled "Holidays: Can You Feel It" perfectly encapsulates the joy, anticipation, and excitement that accompany this magical time of year. Bursting with vibrant visuals, catchy tunes, and heartwarming moments, this commercial urges viewers to relish in the spirit of the holidays and embrace the gift of giving.
Scene 1: A Magical Winter WonderlandThe commercial opens with a sweeping aerial shot of a picturesque winter wonderland. Snow-covered trees glisten under the soft glow of twinkling lights, creating a cozy and enchanting atmosphere. Children can be seen laughing as they build snowmen and engage in friendly snowball fights, while parents watch with joyous smiles, eagerly anticipating the festivities ahead.
Scene 2: Festive DecorationsThe camera then pans to a bustling neighborhood adorned with festive decorations. Houses dazzle with colorful lights, wreaths hang on every door, and meticulously decorated Christmas trees twinkle from living room windows. Within this cheerful backdrop, neighbors exchange warm greetings, fostering a sense of community and togetherness.
Scene 3: The Joy of Gift-GivingAs the commercial progresses, the focus shifts to the joy of gift-giving. Families and friends come together, exchanging beautifully wrapped packages. Their faces beam with excitement as they unwrap thoughtful presents, creating precious memories that will last a lifetime. Amazon's role in this season of giving is highlighted as their iconic smile logo seamlessly weaves into every gift, symbolizing the seamless convenience that Amazon offers.
Scene 4: Heartwarming ReunionsThe heart of the commercial lies in heartwarming reunions. Loved ones long separated by distance are shown embracing with tears of joy streaming down their faces. Hugs last a little longer, laughter fills the air, and there's an overwhelming sense of gratitude for the moments shared. Amazon plays a subtle yet significant role in rekindling these connections, bridging the gap that physical distance often creates.
Scene 5: Joyous Musical CelebrationThe commercial concludes with a lively and exuberant musical celebration. People from different cultures, backgrounds, and ages come together, dancing and singing joyfully. The catchy tune depicts the universal language of happiness and harmony. Amazon's delivery drivers, clad in their signature blue uniforms, are welcomed with open arms, signifying their vital role in bringing holiday cheer to homes across the globe.
Closing:As the screen fades to black, the Amazon logo appears, accompanied by the tagline "Holidays: Can You Feel It." This TV spot effortlessly captures the essence of the holiday season - the spirit of joy, togetherness, and the anticipation of making special memories. It encourages viewers to immerse themselves in the magic of the season, while reminding them of the convenience and joy that Amazon brings to their lives. With this commercial, Amazon once again proves its ability to create an emotional connection with its audience, reinforcing its position as an integral part of the holiday experience.
Amazon TV commercial - Holidays: Can You Feel It produced for Amazon was first shown on television on November 12, 2018.
"Can You Feel It" by The Jacksons
"Can You Feel It" is a song by the American group The Jacksons. It was recorded in March 1980 and released as the third single from their album Triumph in February 1981 ). The song was written by Michael Jackson and Jackie Jackson and produced by the latter.
Release and Reception
The song was a commercial success, reaching number 77 on the US Billboard Hot 100 and number 6 on the US R&B chart. It was also successful internationally, reaching the top 10 in several countries, including the UK, Canada, and Australia.
"Can You Feel It" is widely regarded as one of The Jacksons' most popular and iconic songs, with its upbeat tempo and positive message of unity and togetherness. The song has been covered and sampled by various artists over the years and has been featured in films, TV shows, and commercials.
Music Video
The music video for "Can You Feel It" was directed by Robert Abel and Michael Gibson and was released in 1981. The video features The Jacksons performing the song in a futuristic, otherworldly setting, with various special effects and choreography.
Updated Version
In 2021, The Jacksons released a powerful new version of "Can You Feel It" with excerpts from speeches by Martin Luther King Jr., Barack Obama, and Kamala Harris, among others. The updated version aims to inspire and motivate people to come together and make positive changes in the world.
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