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M&Ms Super Bowl 2023 TV commercial - Theyre Back for Good
M&M's

M&M's is a brand of multicolored chocolates that are produced by Mars, Inc. The company was founded in the year 1941 in New Jersey in the United States. M&M's are chocolate candies coated with a color...

What the M&Ms Super Bowl 2023 TV commercial - Theyre Back for Good is about.

M&Ms Super Bowl 2023 TV commercial - Theyre Back for Good

Title: "M&M's Super Bowl 2023 TV Spot: 'They're Back for Good'"

Introduction:The annual spectacle that is the Super Bowl often offers a unique opportunity for brands to unleash their creative power and captivate millions of viewers worldwide. In 2023, M&M's, the beloved candy brand, made its triumphant return to the Super Bowl advertising arena with a memorable and whimsical TV spot titled "They're Back for Good." This ad showcased the iconic M&M's characters in a playful and unexpected way, leaving audiences craving both the candies and another viewing.

The Plot Unfolds:The TV spot opens amid a bustling M&M's factory, as the familiar red and yellow M&M's characters, Red and Yellow, are seen engaging in their signature comical banter. However, the duo soon learns of an important event on the horizon—the Super Bowl halftime show. Realizing that they have been absent from the big game for some time, they concoct a plan to steal the show and reclaim their Super Bowl glory.

The duo embarks on a series of escapades, including elaborate disguises and ambitious auditions. Yellow dons a football jersey and tries out as a quarterback while Red dresses as an over-the-top halftime performer. This quest for Super Bowl stardom takes viewers on a whirlwind adventure filled with laughter, surprises, and, of course, plenty of M&M's candies.

Throughout the ad, Red and Yellow encounter other larger-than-life characters, including famous celebrities and past Super Bowl legends, all associated with the M&M's brand universe. These encounters are interspersed with glimpses of excited football fans indulging in M&M's candies as they eagerly await the big game.

Culmination and Resolution:As the halftime show approaches, Red and Yellow finally realize that they don't need to impersonate football stars to make an impact. They decide to embrace their true M&M's selves and bring their own unique flavor to the Super Bowl entertainment.

The camera cuts to the Super Bowl stadium, where Red and Yellow unexpectedly take center stage during the halftime show. The crowd erupts in cheers as the two characters deliver a show-stopping performance, filled with their trademark wit, mischief, and a dash of musical talent. Amidst confetti and cheers, Red and Yellow successfully remind everyone why M&M's candies have held a special place in Super Bowl commercials for years.

As the TV spot concludes, viewers are left with the iconic tagline, "They're Back for Good," a reaff

M&Ms Super Bowl 2023 TV commercial - Theyre Back for Good produced for M&M's was first shown on television on February 11, 2023.

Frequently Asked Questions about m&m's super bowl 2023 tv spot, 'they're back for good'

In it, actress and comedian Maya Rudolph tosses handfuls of the colorful candies in the air, but instead of M's, they're emblazoned with “Ma” and “Ya” and images of Rudolph's face. Rudolph sings that the candies are now filled with clams. In the video, people take bites and look disgusted.

After a brief switch up replacing the animated chocolate candies with Maya Rudolph as the official M&M spokesperson, the candy company announced the original spokescandies are “back for good” in the 2023 Super Bowl commercial.

M&M's spokescandies are 'back for good' following Maya Rudolph's Super Bowl ad. "I can't believe we were actually put on pause," the red M&M said during a postgame "press conference." M&M's "spokescandies" are back after a brief but noteworthy hiatus as part of a Super Bowl ad campaign by the candy company.

The "spokescandies" that had long represented the brand were embroiled in controversy after M&Ms revamped the characters' appearances to be more "inclusive" last year. The two female M&M's became a flashpoint in the culture war because their outfits were swapped out for less traditionally feminine attire.

Tom Brady may be retired (again), but the beloved M&M's "spokescandies" are back on the job. After briefly being usurped by Saturday Night Live star Maya Rudolph, the candy brand confirmed on its official website that Red, Yellow and the rest of the multi-colored candy cast have replaced their replacement.

M&M's Caramel Cold Brew M&M's Caramel Cold Brew, which is rolling out nationwide in February 2023, boasts the same signature milk chocolate and colorful candy shell but with a smooth, robust taste of coffee and sweet caramel.

The amount of unused apparel to be donated amounts to a “few thousand items” each year, according to Rudolph. To avoid wasting resources, the losing team's merchandise first goes to a central Good360 warehouse. When there are enough donations to fill a shipping container, it will be shipped overseas.

Rihanna performs onstage during the Apple Music Super Bowl LVII Halftime Show at State Farm Stadium on February 12, 2023 in Glendale, Arizona.

Here's a quick recap for the uninitiated: the original green M&M controversy came about when the public got upset when the M&M 'spokescandies' were given a 'woke makeover'. People seemed to be particularly annoyed about the green M&M being made less 'sexy', as she had switched her high-heeled boots to trainers.

Also, Ma&Ya's clam candy is over before it started After weeks of speculation following M&M's putting its mascots on an “indefinite pause” due to their “polarizing” nature, the colorful characters have returned as the brand's official spokescandies.

M&M's, the ubiquitous candy brand owned by Mars Wrigley, announced on Monday that it would take “an indefinite pause” from its “spokescandies,” deciding that the cartoon characters with arms, legs and minimal facial features were simply too divisive for a polarized America to take.

Conservatives immediately suggested that the new purple candy must be transgender, and the candies were labeled “woke.” The last straw seemed to come in December when the candy introduced all-female packaging to promote International Women's Day.

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Agenices of the M&M's Super Bowl 2023 TV Spot, 'They're Back for Good'

M&Ms Super Bowl 2023 TV commercial - Theyre Back for Good
BBDO

BBDO is a global advertising agency with a rich history and proven track record of success. Founded in 1891, BBDO has grown to become one of the largest advertising agencies in the world, with over 15...

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