In response, the M&M's brand pretended to retire its iconic spokescandies for publicity and announced that they would be replaced by Maya Rudolph, whom everyone can agree on.

After the commercial aired, M&M's swiftly “canceled” the Rudolph campaign, posting a facetious standby message on social media. Later, the company made the announcement that M&M's original spokescandies were “back for good,” posting a postgame “press conference” spot on YouTube.

Popular on Variety After a brief switch up replacing the animated chocolate candies with Maya Rudolph as the official M&M spokesperson, the candy company announced the original spokescandies are “back for good” in the 2023 Super Bowl commercial.

Maya Rudolph is now the face of M&M's She renamed them Ma&Ya's, which is a not-so-subtle play on her own name, and is now proposing a “clamtastic” new type of candy.

Maya Rudolph made her debut as M&M's new spokesperson during a Super Bowl ad for "Ma&Ya's Candy Coated Clam Bites" but was promptly replaced with the original candy mascots in a postgame "press conference."

New spokesperson Maya Rudolph revealed the switch in an announcement video that premiered online Thursday. "Since we all love M&M's - and let's face it, me - it only makes sense that I am renaming America's favorite chocolate candies 'Ma&Ya's,'" the Saturday Night Live stalwart says in the 15-second spot.

On Jan. 24, Mars, Incorporated - the company that owns the M&M's brand - told the world that their iconic mascots would be replaced by comedian Maya Rudolph. The company said it was due to criticism of the brand getting “too political,” thanks to their controversial makeovers of the mascots last year.

After weeks of speculation following M&M's putting its mascots on an “indefinite pause” due to their “polarizing” nature, the colorful characters have returned as the brand's official spokescandies.

The brand piled onto the discourse with a 15-second teaser spot dropped yesterday in which Rudolph announces the rebranding, saying: “Since we all love M&M's - and let's face it, me - it only makes sense that I am renaming America's favorite chocolate candies 'Ma&Ya's.” The candy will not only bear her name but also ...

After weeks of speculation following M&M's putting its mascots on an “indefinite pause” due to their “polarizing” nature, the colorful characters have returned as the brand's official spokescandies.

M&M's, a Mars brand, hit the Super Bowl screen with a new commercial, which was yet another surprise from the brand that stirred up over the course of the last year. The commercial featured Maya Rudolph introducing “Ma&Ya's,” a satirical take on the candies as “candy-coated clam bites.”

The candy brand announced that Maya Rudolph would replace its promotional cartoon characters, which have been the focus of a partisan backlash. A controversy erupted when M&M's made changes to its roster of characters and to the shoes they wear.