Bold and Memorable Advertising: Doritos is known for its bold and memorable advertising campaigns that resonate with its target audience. The brand consistently embraces humor, creativity, and adventure in its commercials, reflecting the brand's “For the Bold” tagline.

As a part of their campaign launch, Doritos employed the slogan TRY ANOTHER ANGLE® – inviting diehard fans to try another chip angle, of course. The concept also references the triangular shape of Doritos and the brand's encouragement to its consumers to view the world in a different light in 2023.

In Doritos' latest Super Bowl commercial, Jack Harlow and Elton John compete for Triangle Player of the Year, with Harlow first quitting rap to learn the instrument and popularize it, only to see Elton win the coveted award.

For Doritos, their brand strategy is about stickiness. All they are doing with this whimsical and absurd ad is getting you to remember them afterward. And it's not about deploying a new flavor or saying why you should eat Doritos instead of normal potato chips.

The target market is lower to middle-class income consumers, and the typical Doritos consumer is a teenager, perhaps in college and with a job. This is due to the fact that most teenagers do not have a lot of cash, even when they are working.

A marketing strategy is a long-term plan for achieving a company's goals by understanding the needs of customers and creating a distinct and sustainable competitive advantage. It encompasses everything from determining who your customers are to deciding what channels you use to reach those customers.

As a part of their campaign launch, Doritos employed the slogan TRY ANOTHER ANGLE® – inviting diehard fans to try another chip angle, of course. The concept also references the triangular shape of Doritos and the brand's encouragement to its consumers to view the world in a different light in 2023.

We eat for one reason: because we love the way food tastes. Flavor is the original craving. The Dorito Effect, very simply, is what happens when food gets blander and flavor technology gets better.

Ali Germaine Landry (born July 21, 1973) is an American actress, model, and beauty pageant titleholder who won Miss USA 1996. She played Rita Lefleur on the UPN sitcom Eve and was the Doritos Girl in a 1998 Super Bowl commercial.

Influencers such as Josh Killacky, Jordan Grace and Lizzie Lu have kicked off the trend on the platform, with content that was shared on the creators' page and reposted by Doritos for further visibility.

' There's a piece of good news for all of you as we have found a Twitter thread that explains what makes the chips so irresistible that you cannot stop at just one. It mentions that Doritos have an almost perfectly balanced mix of salt, sugar and is sprinkled with a long list of flavour enhancers.

Doritos' target audience ranges from teens, young adults ages 18–25, and even people in their 30–40s. With their latest commercial they attract not only their normal audience, but also fans of the singer.