What the PUMA TV commercial - Fearless is about.

The PUMA TV spot 'Fearless' is a captivating short film featuring some of the world's most talented athletes. The film opens with Neymar Jr. dribbling a soccer ball down a dark corridor, his moves fluid and mesmerizing. He passes the ball to Antoine Griezmann, who appears from the shadows, equally skilled and fearless. Sara Björk, a soccer player from Iceland, joins them, her confidence evident in each step she takes.

As the trio makes their way through the corridor, they encounter Kingsley Coman, the French footballer, who adds his smooth and calculated movements to the mix. Together, these four athletes showcase their speed, agility, and precision, carving their way through the darkness and into the light.

The Fearless TV spot is a tribute to the brand's iconic slogan 'Forever Faster.' It encapsulates the spirit of PUMA's athletic wear: daring, innovative, and bold. The athletes featured in the film are pioneers in their respective sports, constantly pushing their limits to achieve greatness.

The film's message is clear: greatness is within reach for anyone who has the courage to chase their dreams, to be bold, and to never back down. It's a celebration of adrenaline, passion, and fearlessness — core values shared by PUMA and its global community of athletes.

In sum, the PUMA TV spot 'Fearless' represents the aspirations of a new generation of young athletes. It encourages the pursuit of dreams regardless of obstacles, and boldly relays the message of being fearless in the face of adversity – an inspiring message that transcends all boundaries.

PUMA TV commercial - Fearless produced for PUMA was first shown on television on November 13, 2022.