What the Blue Moon Expressionist Collection TV commercial - Something New is about.

Blue Moon Expressionist Collection TV Spot, 'Something New' is a commercial that showcases the brand's new line of beer known as the Blue Moon Expressionist Collection. This collection of beers is brewed with experimental ingredients and techniques that create unique and flavorful combinations that are perfect for the adventurous beer lover.

The TV spot begins by showing various shots of the Expressionist Collection beer in its unique, eye-catching bottle. The camera then pans out to reveal a group of people sitting outside on a beautiful sunny day, enjoying a barbecue and drinking the Blue Moon Expressionist Collection beer.

The commercial then shifts to a man who is seen staring intently at an old guitar, which is propped up against a nearby chair. He appears to be lost in thought, lost in the memories of the past. Suddenly, he decides to do something new, something spontaneous, and something that he has never done before. He picks up the guitar, striking a chord and begins to sing, much to the surprise of everyone around him.

As he sings and strums the guitar, the rest of the group is seen enjoying the Expressionist Collection beer and having a good time. The message of the commercial is clear: the Blue Moon Expressionist Collection is perfect for those who want to try something new, something different. Whether it's trying out new ingredients or creating new memories, the Expressionist Collection is the perfect beer to do it with.

The spot ends with the tage line, "Blue Moon Expressionist Collection. Brewed with artfully crafted ingredients. Something new in every bottle." Overall, the Blue Moon Expressionist Collection TV Spot, 'Something New' is a well-crafted, engaging, and creative commercial that does justice to the brand's new line of experimental beer.

Blue Moon Expressionist Collection TV commercial - Something New produced for Blue Moon was first shown on television on April 6, 2014.