What the Samuel Adams Rebel IPA TV Spot, is about.

Title: Samuel Adams Rebel IPA TV Spot: The Anthem of Rebellion, Powered by the Dropkick Murphys

Introduction:The Samuel Adams Rebel IPA TV spot unleashed a wave of rebellious energy, leaving beer enthusiasts eager to crack open a cold one and embrace their inner rebel. Set against the backdrop of the infectious Celtic punk sounds of the Dropkick Murphys, this ad captured the essence of Samuel Adams' iconic Rebel IPA and its bold, unapologetic spirit.

Unleashing the Rebel Spirit:The TV spot opens with an intense shot of misty, moonlit Boston streets as the rebellious silhouette of Samuel Adams' Rebel IPA bottles come into focus. To the backdrop of the Dropkick Murphys' fast-paced, foot-stomping beats, the camera zooms in on a group of beer lovers, showcasing diverse characters who embody the spirit of rebellion.

A Dynamic Group of Rebels:The ad introduces us to an eclectic group: a tattooed biker donning a leather jacket adorned with pins, a passionate artist lost in her own colorful world, an intrepid rock climber defying gravity on a sheer cliff face, and a skateboarder pulling gravity-defying tricks in an empty pool. They all share one thing in common - a love for the artisanal goodness of Samuel Adams Rebel IPA.

The Upbeat Sound of Rebellion:The Dropkick Murphys' iconic song "I'm Shipping Up to Boston" sets the tone for the ad. Known for their energetic mix of Celtic punk and rebellious anthems, the band's spirited sound captures the essence of Samuel Adams Rebel IPA—bold, rich, and revolutionary.

As the song blares in the background, each character is shown passionately pursuing their rebellious activities, capturing the viewer's attention with their relentless pursuit of their passions, fueled by the rebellious attitude embodied by the Rebel IPA.

Unity Through Rebellion:The ad highlights the power of unity amidst rebellion as the diverse group comes together in a vibrant, underground pub brimming with energy. They clink their Rebel IPA beer glasses, symbolizing the common thread that connects them—the desire to defy the status quo and to embrace the freedom found in doing so.

Closing:The Samuel Adams Rebel IPA TV spot, perfectly synchronized with the Dropkick Murphys' rousing anthem, encapsulates the essence of rebellion. It invites viewers to join a community of passionate rebels driven by their thirst for unrivaled flavor, and to experience firsthand the boldness that awaits within each bottle of Samuel Adams Rebel IPA.

Raise a glass, tap into your

Samuel Adams Rebel IPA TV Spot, produced for Samuel Adams was first shown on television on March 3, 2014.