Bank of America BankAmericard Travel Rewards TV commercial - Rock, Lets Roll
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Bank of America (Credit Card)
Title: Bank of America Credit Cards: Redefining Financial FlexibilityIntroduction:Bank of America, one of the largest and most esteemed financial institutions in the world, offers a wide range of reli...
What the Bank of America BankAmericard Travel Rewards TV commercial - Rock, Lets Roll is about.
In a vibrant TV spot that grabs your attention from the first second, Bank of America introduces their BankAmericard Travel Rewards credit card with a catchy tune and an energetic spirit. Titled 'Rock, Let's Roll,' this commercial takes viewers on a visual journey that beautifully captures the essence of travel and the freedom it brings.
The commercial opens with a mesmerizing shot of a bustling cityscape, showcasing the bustling streets and the dynamic energy that urban areas exude. As the camera pans across diverse individuals going about their day, the iconic riff of a rock song starts to play, immediately hooking the audience.
The scene transitions to show a young couple standing on the edge of a breathtaking cliff overlooking a vast, untouched wilderness. Their eyes filled with excitement and wanderlust, they seem ready to embark on an unforgettable adventure. The shot then cuts to a group of friends happily exploring a vibrant market in a foreign country, capturing the essence of cultural immersion and discovery.
The commercial seamlessly weaves in shots of travelers using their BankAmericard Travel Rewards credit card to book flights, hotels, and other travel-related expenses. We witness these individuals effortlessly redeeming their rewards, maximizing their travel experiences without any limitations. The visual narrative emphasizes the card's versatility and convenience, reinforcing the idea that seizing exciting travel opportunities has never been easier.
As the music reaches its crescendo, the scene transitions to an uplifting sequence showcasing people of all ages and backgrounds having the time of their lives. From parasailing over crystal-clear waters to hiking through lush landscapes, the ad conveys a sense of infinite possibilities and pure joy that only travel can offer. The BankAmericard Travel Rewards credit card becomes an essential tool empowering people to embrace these extraordinary moments without hesitation.
In the final moments of the TV spot, the commercial captures the infectious smiling faces of individuals happily gathering around a campfire, toasting to their incredible experiences. The words "Rock, Let's Roll" appear, reinforcing the adventurous spirit and carefree attitude that Bank of America wants to associate with their travel rewards card.
Bank of America's BankAmericard Travel Rewards TV spot, 'Rock, Let's Roll,' stimulates the audience's desire for exploration, showcasing their credit card as a gateway to unforgettable adventures. With a catchy soundtrack, stunning visuals, and a sense of pure euphoria, this commercial ignites the spark of wanderlust within viewers and inspires them to make their travel dreams a reality with the help of Bank of America.
Bank of America BankAmericard Travel Rewards TV commercial - Rock, Lets Roll produced for Bank of America (Credit Card) was first shown on television on June 8, 2017.
Song from commercial Bank of America BankAmericard Travel Rewards TV Spot, 'Rock, Let's Roll'
Blue Monday is a song by the English rock band New Order ). It was released as a 12-inch single on March 7, 1983, through Factory Records. The song is widely regarded as one of the most influential and groundbreaking songs of its time, and it has had a lasting impact on popular music.
Composition and Style"Blue Monday" is known for its distinctive electronic sound and innovative use of synthesizers. The song features a driving bassline, catchy melodies, and a rhythmic drumbeat. It incorporates elements of post-punk and new wave music, along with electronic and dance influences. The lyrics of the song are introspective and melancholic, exploring themes of heartbreak and disillusionment.
Chart Success and LegacyUpon its release, "Blue Monday" became a commercial success and reached No. 9 on the UK Singles Chart. It also gained popularity worldwide and has since become one of New Order's most recognizable and enduring songs. In fact, it holds the record for being the best-selling 12-inch single of all time.
The song's innovative sound and production techniques have influenced numerous artists and genres over the years. Its impact can be heard in the development of electronic dance music, particularly in the genres of house and techno. "Blue Monday" continues to be celebrated and referenced in popular culture, and it remains a staple of New Order's live performances.
Inspiration for the Song TitleThe song's title, "Blue Monday," was inspired by an illustration in the Kurt Vonnegut book "Breakfast of Champions," which keyboard player Gillian Gilbert was reading at the time. The band members have also mentioned that the title is a reference to the invention of the washing machine , which improved housewives' lives but also led to a sense of monotony and routine.
Music VideosNew Order released multiple music videos for "Blue Monday," each with its own unique visual style. The original music video, released in 1983, features abstract imagery and computer-generated graphics. In 1988, a new version of the song titled "Blue Monday 88" was released, accompanied by a music video that incorporates footage from the original video but with added live performance shots.
Impact and Cultural Significance"Blue Monday" is often cited as a groundbreaking song that pushed the boundaries of popular music at the time. Its use of electronic instruments and production techniques helped pave the way for the rise of electronic dance music in the 1980s and beyond. The song's influence can be heard in numerous genres and artists, and it continues to be celebrated as a classic and influential track in the history of popular music.
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