What the CDW TV commercial - Legacy is about.

CDW is a technology solutions company that offers a wide range of products and services to businesses of all sizes. One of their recent TV spots, titled "Legacy," highlights the company's commitment to innovation and helping its clients stay ahead of the curve.

The spot opens with shots of a dusty, abandoned factory, evoking a sense of nostalgia and a bygone era of business. A voiceover then begins, stating that "legacy is a tricky thing" and that many businesses struggle to move forward with the times while still honoring their past.

As the camera pans over old machines and rusted tools, a CDW technician enters the scene, armed with a modern tablet and a wealth of knowledge about the latest technology. He begins to work on the factory, bringing it back to life and showing how technology can help businesses stay competitive and relevant.

Throughout the spot, the message is clear - CDW is not just a provider of technology solutions, but a partner in innovation, helping businesses to grow and evolve even as they honor their legacy and history.

The voiceover concludes with the tagline, "IT orchestration by CDW - people who get it," emphasizing the company's expertise and understanding of the complex world of technology.

Overall, the "Legacy" TV spot is a powerful reminder that even as businesses evolve and change, their legacy and history are still an important part of who they are. With the right technology solutions and partners like CDW, businesses can embrace the future while still honoring their past.

CDW TV commercial - Legacy produced for CDW was first shown on television on November 25, 2022.