The General is an innovative and dynamic company that has revolutionized the insurance industry. With a strong focus on providing affordable and reliable coverage, they have quickly become a leader in...
The General TV Spot, 'Did You Know' is an advertising campaign created by The General Auto Insurance. The aim of the campaign is to inform viewers of the various perks of choosing The General Auto Insurance for their car insurance needs.
The TV spot opens with a simple yet eye-catching black and white animation of a car driving on a road. A voice-over then introduces the Did You Know campaign, and proceeds to list some impressive facts about The General Auto Insurance.
The first fact highlighted in the campaign is that The General Auto Insurance offers affordable rates, which is a critical factor when choosing car insurance. They aim to provide coverage that suits the budget of every car owner, something that many other insurance companies fail at.
The second impressive fact highlighted in the campaign is that The General Auto Insurance caters to various types of drivers, regardless of their driving experience. As the animation depicts different types of drivers, the voice-over assures that The General Auto Insurance has got them covered, be it a new driver, an experienced one, or even one with a bad driving record.
The General TV Spot also boasts of a 97% customer satisfaction rating, a figure that reflects their commitment to superb customer service. This is a significant factor for car owners who are looking to deal with a responsive and reliable insurance company.
The TV Spot goes on to detail the different types of coverage offered by The General Auto Insurance, including liability, collision, and comprehensive coverage.
The General TV Spot, 'Did You Know' is an informative and engaging campaign from The General Auto Insurance. It successfully informs viewers of the various benefits of choosing The General Auto Insurance as their car insurance provider.
The General TV commercial - Did You Know produced for The General was first shown on television on July 10, 2012.
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