Origin. Tennessee bottlers Barney and Ally Hartman developed Mountain Dew as a mixer in the 1940s. Soft drinks were sold regionally in the 1930s, and the Hartmans had difficulty in Knoxville obtaining their preferred soda to mix with liquor, preferably whiskey, so the two developed their own.

Embracing the power of online social media, Mountain Dew has created a strong presence across top networks including YouTube, Twitter and particularly Facebook. Sporting more than 35,000 followers on Twitter and nearly 4.5 million Facebook fans, Mountain Dew has secured itself within the social network space.

Barney and Ally Hartman The original formula was invented in the 1940s by Tennessee beverage bottlers Barney and Ally Hartman and was first marketed in Marion, Virginia; Knoxville, Tennessee and Johnson City, Tennessee.

1993 "Do the Dew" tag line is introduced. 2001 Code Red and AMP Energy Drink are released. 2005 Pitch Black II - The "sequel" and limited edition sour grape product.

Dew products are now proudly certified halal. Having looked at the composition and manufacturing processes of Dew Products, the Halal Monitoring Committee (HMC) has confirmed that the entire product range is halal-compliant.

“DO THE DEW” is the original slogan of Mountain Dew.

Description. Original Mountain Dew is a citrus-flavored soda. The soft drink is unique because it includes a small amount of orange juice. While some have compared Mountain Dew to lemon-lime soda, it is antithetically different and unique from them and has spawned many imitators from the Original Mountain Dew.

“Do the DEW is more than just an advertising slogan for Mountain Dew - it represents the attitude of a community that really seeks to live life authentically,” Simon Lowden, CMO of PepsiCo Americas Beverages said when announcing the campaign.

Originally a brand tagline, the phrase 'Darr Ke Aage Jeet Hai' has become a part of popular discourse. PepsiCo's fizzy beverage brand Mountain Dew was built in India around these five words, which literally translate to 'There's successs beyond fear'.

Any drink with no intoxicating component. Water,milk,tea, coffee, fruit juices and lots more. Muslims have to use their right hands for drinking and eating.

Likewise, if a drink is categorized as a 'soft drink', and no matter how much you drink of it, you will never intoxicate, then that drink is not haram (forbidden), as it does not intoxicate even if it contains very small amounts of alcohol.

The “Do the Dew” phrase, common in American households since its premiere 20 years ago, is “really about being an instigator and making things happen. It's more about enjoying the moment you're in,” said Simon Lowden, senior vice president and chief marketing officer of Pepsi Beverages North America.