Hanes is a well-known company that specializes in manufacturing and retailing various products, primarily in the apparel industry. The company has a strong reputation for providing exceptional custome...
Hanes X-TEMP TV spot, 'Golf Test' featuring Michael Jordan, is a commercial advertisement promoting the brand's innovative collection of performance underwear. The advertisement showcases Michael Jordan, a retired professional basketball player, testing out Hanes X-TEMP underwear for golfing.
The golf test is designed to put the Hanes X-TEMP underwear to the ultimate test by having Michael Jordan hit golf balls into the water while wearing the underwear. The ad begins with Michael Jordan confidently stating that he will hit the ball into the green, but as he swings, he misses, and the ball falls into the water. As he tries again, he makes another mistake, but this time, he laughs and jokingly blames the Hanes X-TEMP underwear for his missed shots.
Hanes X-TEMP underwear is intended to keep the wearer comfortable, dry, and cool under any conditions. The commercial emphasizes that even during a high-pressure situation like a golf game, the performance underwear ensures that the wearer stays comfortable and confident. The ad also positions the brand as innovative and up-to-date with the latest technology by presenting the viewer with an in-depth explanation of how the underwear works.
Michael Jordan's involvement as a brand ambassador adds a sense of prestige and credibility to the product, given his long-standing recognition as one of the greatest athletes of all time. The ad relies on his personality to inject humor and excitement into the commercial, making it relatable and engaging to the audience.
Overall, the Hanes X-TEMP TV spot, 'Golf Test' featuring Michael Jordan, successfully communicates the brand's message of comfort and performance with a touch of humor.
Hanes X-TEMP TV commercial - Golf Test produced for Hanes was first shown on television on July 20, 2014.
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