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Advertisers of the Dovato TV Spot, 'LáDeia: More To Me'

Dovato TV commercial - LáDeia: More To Me
Dovato

Dovato is not a company, but a medication used in the treatment of HIV infection. It is a combination of two antiretroviral drugs, dolutegravir and lamivudine, and is marketed by ViiV Healthcare. Dov...

What the Dovato TV commercial - LáDeia: More To Me is about.

Dovato TV commercial - LáDeia: More To Me

Dovato, a medication for the treatment of HIV-1, has released a television commercial that features LáDeia, a transgender woman, and tells the story of her journey to self-acceptance and happiness. The TV spot, titled "LáDeia: More To Me," seeks to promote positivity and encourage viewers to embrace their true selves regardless of the challenges they may face.

The ad opens with LáDeia sharing her story of growing up in a small town and feeling like she didn't fit in. As she speaks, the camera pans over her living space, which features images of her as a child, as well as photos that reflect her current lifestyle as an artist, performer and activist. LáDeia talks about how she used to look in the mirror and feel like she didn't recognize the person staring back at her.

However, the ad takes an uplifting turn when LáDeia discovers her identity as a transwoman. The commercial shows snippets of a makeup tutorial, choosing outfits for her shows, and greeting fans with open arms. She speaks about how finding the courage to express her true self has allowed her to explore different aspects of herself, and how HIV treatment has allowed her to continue to live her life to the fullest.

The commercial ends with LáDeia encouraging viewers to take control of their lives and live with vitality and authenticity. She also shares her personal experience as someone living with HIV and stresses the importance of seeking treatment to maintain a healthy life.

The Dovato TV spot, 'LáDeia: More To Me,' is a powerful message of hope and self-acceptance. By featuring a transgender woman living with HIV, the ad shows that anyone can find the strength and resilience to overcome personal challenges and live a fulfilling life. The ad is not only inspiring and empowering, but it also highlights the importance of seeking medical treatment and medication to stay healthy. Ultimately, the TV spot serves as a reminder to viewers that their differences and challenges can enrich their lives and make them stronger.

Dovato TV commercial - LáDeia: More To Me produced for Dovato was first shown on television on June 6, 2021.

Frequently Asked Questions about dovato tv spot, 'ládeia: more to me'

How does Dovato work? The two active substances in Dovato, dolutegravir and lamivudine, block the activity of enzymes that the virus uses to make new copies of itself in the body.

Ann Edwards Ann Edwards (old lady/grandma) contacted Viiv directly and offered to be part of the brand's marketing. As a 75-year-old heterosexual white woman who has been living with HIV since 1998, she didn't fit the profile of a typical person living with HIV, which was her point of volunteering for the TV commercial.

After getting to know the team behind the campaign, and the crew that were filming it, it was clear that there was a vision for this project that went beyond the details of my story, but into the power of owning your truth. The shoot took place in Los Angeles, CA and was spread out over a couple of days.

Alphonso Mills is the Executive Director of This Is Your Moment (TIYM) Network, a media organization dedicated to promoting awareness and education about HIV advancements, prevention, and social determinants of health.

Dovato begins working as soon as you take a dose. You won't “feel” the drug working. But your doctor will monitor your HIV levels to make sure they stay low or undetectable during Dovato treatment.

DOVATO is a complete prescription regimen to treat HIV-1 in adults who have not received HIV-1 medicines in the past or to replace their current HIV-1 medicines when their doctor determines they meet certain requirements.

Dovato is a Antiretroviral Combinations class prescription manufactured by VIIV HEALTHCARE. The average retail price for Dovato is $3,708.48 per 30, 50-300MG Tablet, but you can pay only $2,734.14 for 30, 50-300mg Tablet of generic Dovato with your SingleCare card.

Overall, at 48 weeks 91% of people taking Dovato were undetectable levels (less than 50 copies per mL) compared to 93% of those taking the 3-drug regimen.

Chanel No. The most expensive advertisement ever made is entitled No. 5 The Film and cost $33 million when it was made in 2004, which is equivalent to around $52 million today.

Once you're on an HIV treatment regimen, you'll routinely take a viral load test. This test will tell you if your current medications are working to control your HIV. Depending on how high your viral load was to start with, it may take a few months for the drugs to completely suppress your virus.

DOVATO is a one-pill, once-a-day complete treatment for adults who are new to HIV-1 treatment or are replacing their current HIV-1 medicines. Take DOVATO exactly as your healthcare provider tells you.

How do I take Dovato? You should take Dovato once a day. Dovato can be taken with or without food. HIV treatment works best if you take it every day, ideally at the same time each day.

Videos

Watch Dovato TV Commercial, 'LáDeia: More To Me'

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Actors

Actors who starred in Dovato TV Spot, 'LáDeia: More To Me'

Varick Boyd photo
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Products Advertised

Dovato
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