Find out all about your favorite commercial!

Advertisers

Advertisers of the Dos Equis TV Spot, 'Toast'

Dos Equis TV commercial - Toast
Dos Equis

Dos Equis is a renowned beer brand that has captured the imagination of beer aficionados worldwide. With its distinct taste and memorable advertisements, the company has carved a unique place for itse...

What the Dos Equis TV commercial - Toast is about.

Dos Equis TV commercial - Toast

Dos Equis TV Spot, 'Toast': A Toast to the Extraordinary

In the realm of advertising, few campaigns have captured the imagination of viewers quite like the Dos Equis "Most Interesting Man in the World" series. This ad campaign, which began in 2006, featured a debonair and enigmatic character who embodied sophistication, adventure, and charm. Among the many memorable commercials that graced television screens, the "Toast" TV spot stands out as a testament to the extraordinary essence of Dos Equis.

The "Toast" TV spot opens with a festive gathering of individuals, all dressed impeccably in their evening best. As the camera pans across the room, it becomes clear that this is no ordinary occasion. The air is filled with an aura of excitement and anticipation, as if something truly remarkable is about to unfold.

The most interesting man in the world, portrayed by actor Jonathan Goldsmith, raises his glass and begins to address the crowd in his distinct, velvety voice. He delivers a captivating monologue that exudes charisma and wit, leaving everyone hanging on his every word.

He speaks of life as an adventure, of embracing the unknown, and of indulging in the finer things that this world has to offer. His words paint a vivid picture of a man who has traveled the world, experienced its wonders, and lived life on his own extraordinary terms.

As the camera pans out, the scene transitions to breathtaking landscapes: rugged mountains, exotic beaches, and bustling city streets. This juxtaposition emphasizes the vastness of the world and the limitless possibilities that await those with a thirst for adventure and a taste for the extraordinary.

The TV spot culminates in a toast to the audience, a toast to those who dare to break free from the mundane and pursue a life filled with excitement, passion, and an unwavering thirst for knowledge. The Most Interesting Man in the World raises his glass high, and those around him follow suit, raising their glasses in unison with contagious enthusiasm.

The Dos Equis "Toast" TV spot is a celebration of the extraordinary. It captures the spirit of exploration, curiosity, and living life to the fullest. It reminds us all that within each of us lies the potential for an extraordinary journey, filled with unforgettable experiences and opportunities to create lasting memories.

As the screen fades to black, viewers are left not only with a desire for a crisp, refreshing Dos Equis beer but also with a deep-seated yearning to embark on their own extraordinary adventures. The "Toast" TV spot

Dos Equis TV commercial - Toast produced for Dos Equis was first shown on television on March 3, 2019.

Frequently Asked Questions about dos equis tv spot, 'toast'

His catchphrase - "I don't always drink beer. But when I do, I prefer Dos Equis" - has worked its way into Internet culture. But his reign is ending.

Besides sales, the most telling metric of success for the campaign was in the public's willingness to not only tolerate the ads but to actively seek them out. Search YouTube for the ads, and you might not even see entries from Dos Equis or Euro RSCG, the marketing company responsible for the Man's birth.

The Most Interesting Man in the World was an advertising campaign for Dos Equis beer featuring actor Jonathan Goldsmith as a bearded, debonair older gentleman with voiceovers that were both humorous and outrageous. The advertisements first began appearing in the United States in 2006 and became a popular Internet meme.

Jonathan Goldsmith
Other namesJonathan Lippe
Alma materBoston University
OccupationActor
Years active1963–present

At the beginning of the Dos Equis journey the beer was first named Siglo XX which stands for 20th century. The name Dos Equis later came about from the roman numeral for twenty, which is XX. Dos Equis has now been available in the United states since 1983 when it was first imported from Mexico.

He's still super successful. After leaving Dos Equis, he went on to snag a role in Mamma Mia 2: Here We Go Again! and to act in other commercials. He couldn't seem to leave his alcohol spokesman roots behind. He went on to do ads for Astral Tequila and Stella Artois.

The Most Interesting Man in the World is a well-traveled gentleman who presents his studious insights about society, human behavior, and popular products, while carefully stipulating that he doesn't always use or do these things. He is usually seen drinking a bottle of Dos Equis beer.

actor Fernando Lamas Goldsmith says actor Fernando Lamas was his inspiration for "The Most Interesting Man in the World." The two had become sailing buddies and Goldsmith perfected an impression of him.

Dos Equis is finally leaving “interesting” behind. The Mexican imported beer has a new tagline, “Get a Dos,” that ends the brand's association with the “Most Interesting Man in the World” campaign.

Social media advertising (e.g., Facebook ads) and promoted posts are the most popular paid media options. Marketers use them 91% of the time.

Stay 'emotionally' thirsty my friends… be open to others and truly listen to them. Focus on your relationships, and their needs and wants.

Dos XX's non-threatening taste and texture makes it a safe bet for many situations. Like many Mexican style lagers, its passive flavor sees it often paired with salt or lime. If you dislike similar beers (Tecate, Corona, etc.) you probably will dislike Dos XX too.

Videos

Watch Dos Equis TV Commercial, 'Toast'

We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:

Actors

Actors who starred in Dos Equis TV Spot, 'Toast'

Dive Assad photo
Nicole Fong photo
Octavio Solorio photo
Products

Products Advertised

Dos Equis Lager Especial
TV commercials

Similar commercials

Coca-Cola TV Spot, 'The Holidays Always Find a Way'
OurTime.com TV Spot, 'Having Trouble?'
Truth TV Spot, 'The March Against JUUL: Tested on Humans' Featuring Doug the Pug
Coca-Cola TV Spot, 'Masterpiece'
Dos Equis TV Spot, 'Brindis'
509 March 11, 2019
OurTime.com TV Spot, 'The Simple Things: A Walk and Some Ice Cream'
Jim Beam TV Spot, 'Raised Right: Celebration'
OurTime.com TV Spot, 'Up for Golf or Some Wine?'
U.S. Army TV Spot, 'Cyber'
423 October 23, 2016
Coca-Cola TV Spot, 'Cena con amigos' con Gigi Hadid
OurTime.com TV Spot, 'Time'
835 May 7, 2018
Expedia TV Spot, 'LA All in One Place'