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Advertisers of the Gerber Life Insurance Grow-Up Plan TV Spot, 'Foundation' Feat. Steve Wilkos

Gerber Life Insurance Grow-Up Plan TV commercial - Foundation Feat. Steve Wilkos
Gerber Life Insurance

Gerber Life Insurance Company is a leading provider of family life insurance products. For over 50 years, Gerber Life has been dedicated to helping families secure their financial future by providing...

What the Gerber Life Insurance Grow-Up Plan TV commercial - Foundation Feat. Steve Wilkos is about.

Gerber Life Insurance Grow-Up Plan TV commercial - Foundation Feat. Steve Wilkos

The Gerber Life Insurance Grow-Up Plan TV Spot, 'Foundation' features renowned TV personality Steve Wilkos promoting the popular savings and protection plan for children.

The ad opens with innocuous shots of children playing and smiling, set against a backdrop of a heartwarming piano melody. Steve Wilkos then appears on-screen, serving as the spokesperson for Gerber Life Insurance, and highlighting the benefits of the Grow-Up Plan.

The primary message of the ad is the importance of planning for your child's future, particularly in the face of unexpected circumstances. The Grow-Up Plan is positioned as a means of providing a safety net for families by offering protection against accidents, illness or death. It also offers enduring financial savings, with a guaranteed payout when the policy matures which can be used for college tuition, business ventures, or other expenses.

Throughout the ad, Steve Wilkos emphasizes the unique advantages of Gerber's Grow-Up Plan, and the peace of mind that comes with knowing that your child is protected and prepared for whatever life may throw their way.

The commercial ends with Wilkos encouraging parents to secure the financial future of their children, saying that it's never too early to get started. He signs off with the tagline "When you're a parent, the future is worth protecting. Gerber Life's Grow-Up Plan...because tomorrow is worth it."

Overall, the Gerber Life Insurance Grow-Up Plan TV Spot, 'Foundation' is a compelling call to action for parents to make smart choices regarding their children's financial futures. With a reassuring message and emotive visuals, the ad is effective in conveying the importance of the Gerber Life Grow-Up Plan in securing your child's foundation.

Gerber Life Insurance Grow-Up Plan TV commercial - Foundation Feat. Steve Wilkos produced for Gerber Life Insurance was first shown on television on October 25, 2016.

Frequently Asked Questions about gerber life insurance grow-up plan tv spot, 'foundation' feat. steve wilkos

The Gerber Life Grow-Up® Plan is a children's whole life insurance policy that can provide lifelong insurance protection for your child or grandchild, as long as premiums are paid.

One great way to jump-start your child's financial security is with a Gerber Life Insurance Grow-Up® Plan. The Grow-Up® Plan is a whole life insurance policy for your child. In addition to providing a life insurance benefit of up to $50,000, the policy builds cash value over time.

The Gerber Life Grow-Up Plan is a whole life insurance policy for children with coverage options of $5,000 to $50,000. Parents, grandparents and legal guardians can apply when children are between 14 days and 14 years old. The coverage amount doubles at age 18, and the child becomes the policy owner at age 21.

Yes. You can borrow from the cash value, as long as premiums are paid, by taking a policy loan. Policy loans are subject to 8% interest rate and may impact cash value and death benefit. You can also surrender the policy and receive the available cash value.

Gerber Life Grow-Up Plan

Initial Death BenefitMonthly PremiumGuaranteed Cash Value After 25 Years
$10,000$6.53$1,959
$15,000$9.80$2,940
$25,000$15.70$4,710
$35,000$21.98$6,594

Gerber Life Grow-Up Plan Cost Comparison

AGEGerber $20,000Mutual of Omaha $20,000
<1$14.78$8.21
1$15.26$8.21
2$15.79$8.21
3$16.35$8.21

How long does Gerber Life take to pay out? On average, life insurance takes about 30 days to pay out. 19 For the Gerber Life Insurance College Plan, you would receive the benefit in 10-20 years, once it's matured and your child needs it to continue their education.

The cash value of your policy is the accumulated amount of money that Gerber Life sets aside each time you pay your premium after the initial policy years. That means that the longer you hold your policy, the longer the cash value builds.

The lawsuit claims Gerber misled consumers by advertising its “College Plan” as a savings product for a child's education while the product is actually a life insurance product rather than a tax-advantaged 529 education savings plan as determined by IRS code.

Gerber Life Grow-Up Plan

Initial Death BenefitMonthly PremiumGuaranteed Cash Value After 25 Years
$5,000$3.27$981
$10,000$6.53$1,959
$15,000$9.80$2,940
$25,000$15.70$4,710

You can usually withdraw part of the cash value in a permanent life policy without canceling the coverage. Instead, your life insurance beneficiaries will receive a reduced payout when you die. Typically you won't owe income tax on withdrawals up to the amount of the premiums you've paid into the policy.

2 to 5 years Most permanent life insurance policies begin to accrue cash value in 2 to 5 years. However, it can take decades to see significant cash value accumulation. Consult a licensed insurance agent to understand the policy's cash value projections before applying.

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Actors

Actors who starred in Gerber Life Insurance Grow-Up Plan TV Spot, 'Foundation' Feat. Steve Wilkos

Steve Wilkos photo
Products

Products Advertised

Gerber Life Insurance Grow-Up Plan
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