What the GlaxoSmithKline TV commercial - Cut Short by RSV is about.
GlaxoSmithKline TV Spot, 'Cut Short by RSV' is an emotive advertisement that highlights the impact of respiratory syncytial virus (RSV) on young children and their families. The commercial features a mother who tells the story of how her daughter's life was cut short by RSV and encourages parents to take steps to protect their children from this serious respiratory illness.
The advertisement begins with shots of a mother and her young daughter playing together before transitioning to the mother's emotional account of her daughter's experience with RSV. The mother describes how her daughter was a happy and healthy child until she was infected with RSV, which caused her to experience severe breathing difficulties. Sadly, the young girl's life was cut short by this devastating illness.
Throughout the commercial, the emphasis is on the importance of taking preventative measures to protect young children from RSV. The advertisement highlights that RSV is a common and highly contagious virus that can be spread through respiratory droplets. It can be especially dangerous for young children, including infants, and can lead to hospitalization and even death.
The ad encourages parents to take simple precautions, such as washing their hands regularly, avoiding close contact with sick people, and keeping their children away from others who may be infected with RSV. It also promotes a medical intervention called Synagis, which is a preventive medication for young children at high risk for severe RSV disease.
In conclusion, GlaxoSmithKline's TV Spot, 'Cut Short by RSV' is an impactful advertisement that emphasizes the importance of protecting young children from the serious respiratory illness of RSV. The commercial uses a powerful storytelling approach to highlight the devastating impact of RSV on families and encourages parents to take necessary precautions to safeguard their children's health.
GlaxoSmithKline TV commercial - Cut Short by RSV produced for
GlaxoSmithKline
was first shown on television on April 23, 2023.
Frequently Asked Questions about glaxosmithkline tv spot, 'cut short by rsv'
In older adults and adults with certain underlying conditions, RSV can cause severe infections. Even the best-laid plans could be cut short by RSV. While you may not have heard of it yet, RSV is not a new virus and may be more of a health concern than you think - even if you're healthy.
Magic Johnson teamed up with GSK to help make sure communities are aware of the risk respiratory syncytial virus (RSV) could pose to older adults.
So far, so very pharma … and then, as the older gentleman is telling the viewer that he's playing pickleball, BLAM cut to black, like a flashback to the 2007 "Sopranos" finale. (Sorry, spoiler.) Gone is the groovy elevator music replaced by the ominous and shrill sound of heartbeat flatlining.
RSV can cause more serious health problems
RSV can also cause more severe infections such as bronchiolitis, an inflammation of the small airways in the lung, and pneumonia, an infection of the lungs. It is the most common cause of bronchiolitis and pneumonia in children younger than 1 year of age.
Respiratory syncytial (sin-SISH-uhl) virus, or RSV, is a common respiratory virus that usually causes mild, cold-like symptoms. Most people recover in a week or two, but RSV can be serious. Infants and older adults are more likely to develop severe RSV and need hospitalization.
Respiratory Syncytial Virus (RSV) is the most common cause of lower respiratory tract infections. Most people develop only mild symptoms similar to that of a common cold, however it can be severe and even life threatening for certain adults at high risk.
Commercial = you want to sell the game for money. Non-commercial = the game is free, you don't plan to make money off of it.
What Causes RSV? RSV is spread from person to person through close contact with someone who is infected via secretions from coughing and sneezing or touching objects such as toys or doorknobs that have the virus on them. It takes between two and eight days from the time of exposure for someone to become ill.
Medications to treat respiratory syncytial virus (RSV) infection include the antiviral drug ribavirin, which can be used in severe high-risk cases, and bronchodilators. The efficacy of bronchodilators or racemic epinephrine in treating RSV disease remains unproved.
What Causes RSV? RSV is spread from person to person through close contact with someone who is infected via secretions from coughing and sneezing or touching objects such as toys or doorknobs that have the virus on them. It takes between two and eight days from the time of exposure for someone to become ill.
With any respiratory infection including RSV infection. However. If it seems like your child is having more difficulty breathing they're breathing faster.
Barney S. Graham. Human respiratory syncytial virus (RSV) was first isolated in 1956 from a laboratory chimpanzee with upper respiratory tract disease (for general reviews, see references 21, 57, 102, and 145).