The brand piled onto the discourse with a 15-second teaser spot dropped yesterday in which Rudolph announces the rebranding, saying: “Since we all love M&M's - and let's face it, me - it only makes sense that I am renaming America's favorite chocolate candies 'Ma&Ya's.” The candy will not only bear her name but also ...

Sign up to track 137 nationally aired TV ad campaigns for M&M's, a Super Bowl advertiser. In the past 30 days, M&M's has had 2,747 airings and earned an airing rank of #406 with a spend ranking of #61 as compared to all other advertisers.

Why are M&M's called M&M's? It comes from the last names of the candy company's founders, Forrest Mars and William Murrie. The name has stayed the same since the candy was introduced in 1941.

A Bold Decision M&Ms recently chose to rebrand its iconic M&M characters to better reflect consumers. In an effort to de-sexualize her, the company swapped the Green M&M's feminine boots with sneakers.

Maya Rudolph is the new face of M&M's ad campaign M&M is withdrawing its "spokescandy" ads after Fox's Tucker Carlson railed about the candies' de-sexualization - as part of a push for a "woke" society. (Story aired on ATC on Jan. 24, 2023.)

In contrast, the M is actually made of an edible paper that is not water soluble, so it does not dissolve in water. But once all the dye (which essentially acts like a glue for the M to stick to the candy) has dissolved, the M detaches from the candy and floats up to the surface of the water.

Blue is one of the six anthropomorphic characters introduced in M&M's commercials since 1995. He is voiced by Robb Pruitt ever since the color was introduced. He is the second nut being, which is Almond.

M&M's, the ubiquitous candy brand owned by Mars Wrigley, announced on Monday that it would take “an indefinite pause” from its “spokescandies,” deciding that the cartoon characters with arms, legs and minimal facial features were simply too divisive for a polarized America to take.

January 2022 The Mars Wrigley candy launched the rebrand of its spokescandies in January 2022, highlighting inclusivity, belonging and the “nuanced personalities” of the characters. The rebrand proved polarizing, but the brand was undeterred, doubling down on purpose and introducing a Purple spokescandy in September.

12 Super Bowl, with an ad where new spokesperson Maya Rudolph pretended to announce a switch from the regular M&Ms chocolate candies to Ma&Yas clam candies. Yeah, don't worry, the candy bites won't be replaced with stinky seafood treats anytime soon.

Iconic Characters and Brand Personification: By giving each M&M's color a unique personality and relatable traits, the brand has managed to create an emotional connection with consumers, making the candies more than just a product but also a source of entertainment and joy.

As you can imagine, there are millions of "M&M's"® Chocolate Candies made every day as well as consumed by our valued consumers. There are over 400 million produced each day and "M&M's"® Chocolate Candies are made all over the world. In the U.S. they are made in New Jersey and Tennessee.