What the GEICO TV commercial - Ancient Pyramids is about.
The GEICO TV Spot, 'Ancient Pyramids,' is a commercial advertisement that is part of the insurance company's ongoing marketing campaign. The ad begins with a group of archaeologists exploring the ancient Egyptian pyramids, marveling at their impressive size and grandeur. As they venture deeper inside, they come across a room filled with treasure that includes several gold coins. However, instead of celebrating their discovery, the team is more concerned that one of them has accidentally damaged a priceless artifact.
Suddenly, the scene switches to a modern-day living room, where a woman watching the commercial on her TV is surprised to see the archaeologists arguing about insurance coverage. They are contacted by a Gecko who offers them the GEICO insurance product, which provides them with the necessary coverage for their damaged artifact. The commercial ends with a tagline emphasizing the need for adequate insurance, even if you're exploring Egypt's ancient treasures!
The GEICO TV Spot, 'Ancient Pyramids' is a clever and engaging advertisement that uses humor and appealing visual imagery to get across its central message about the importance of having insurance. The ad balances historical and current-day references, making it relevant and entertaining to a wide range of viewers. Overall, the commercial serves as a great example of effective marketing by using creative storytelling and humor to promote its brand.
GEICO TV commercial - Ancient Pyramids produced for
GEICO
was first shown on television on August 8, 2013.
Frequently Asked Questions about geico tv spot, 'ancient pyramids'
Jake Dylan Wood
Jake Dylan Wood (born 12 July 1972) is a British actor, best known in his native United Kingdom for playing Max Branning in long-running BBC soap opera EastEnders and in the United States as the voice of the GEICO gecko.
David Hulin (born 1975) is a British born Animation Director and VFX Director based in New York, best known for creating iconic animated characters such as the GEICO Gecko, Post Office Ants (UK), Nigel the Xyzal Owl, The Lactaid Cow, as well as creatively leading many other iconic campaigns for Fedex, GE, Pepsi, M&Ms, ...
actor Will Arnett
A new series of Geico spots include actor Will Arnett reluctantly teaming up with the brand's gecko mascot. The Geico gecko has a new sidekick - though neither of them appear too pleased with the arrangement.
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Did the GEICO “caveman” – a popular character in the insurer's ad campaigns – go extinct? It turns out, the actor behind the caveman character is now an English professor at the University of Southern Indiana.
The Gecko was thought up because Geico was often pronounced as gecko. The icon of advertising started selling insurance in 1999 and was inducted to the Madison Avenue Walk of Fame six years later, in 2005. Since then, he has become one of the most well-known advertising icons because of his relatability.
the day gecko
Based on the day gecko (Phelsuma madagascariensis grandis), the GEICO Gecko is thought to be a mash up of several different types of squamate reptiles. Geckos are small and live in warm climates.
The idea for the Gecko grew from a creative session at GEICO's ad agency, the Martin Agency in Richmond, Virginia. The name "GEICO" was often mispronounced "Gecko," and as the brainstorming began, a quick doodle of a gecko appeared.
It depends. If it's a non-Union commercial, the actor was probably paid on a buyout, meaning they got a lump sum and do not receive per-use residuals. If it's union, different kinds of usage are paid differently. National broadcast network usage is paid per-use (so we get paid every time it airs.)
Did the GEICO “caveman” – a popular character in the insurer's ad campaigns – go extinct? It turns out, the actor behind the caveman character is now an English professor at the University of Southern Indiana.
Geico's famous slogan, "Fifteen minutes could save you 15% or more on car insurance," said by its gecko mascot, is now a part of American culture.
The Gecko was thought up because Geico was often pronounced as gecko. The icon of advertising started selling insurance in 1999 and was inducted to the Madison Avenue Walk of Fame six years later, in 2005. Since then, he has become one of the most well-known advertising icons because of his relatability.