Blue Moon Has New Campaign, Tagline: 'Something's Brewing'

Blondies song "Heart of Glass" sets the soundtrack as people look through an art gallery filled with paitnings and glass scultures that are reminiscent of a pint of Blue Moon. The brewer says that its one-of-a-kind beer could be placed in an art gallery, but then people wouldn't be able to enjoy it for themselves.

To answer your first question: Yes, Blue Moon, a Belgian-style wheat beer, was created by Coors and has been one of the company's products since 1995. But the beer's story is much more interesting than that. It was first brewed in 1995 in the basement of Coors Field.

The term blue moon originated from the 16th-century expression “the Moon is blue,” meaning something that was impossible. For two years following the eruption of the Krakatoa volcano in Indonesia in 1883, people around the world reported seeing strangely coloured sunsets and a Moon that appeared blue.

During a tasting of the beer someone said, "A beer this good only comes around once in a blue moon," and thus Blue Moon® Belgian White Belgian-Style Wheat Ale was born.

Now, over 25 years later, Blue Moon is still the #1 craft beer in the US* and delights drinkers in 25+ countries worldwide. A brew that was inspired for and raised by the fans and the game since the beginning, Blue Moon continues to share its refreshing twist with the world.

Our Twist. Knowing the American palate would appreciate a bit more brightness than the typical tartness of a Belgian Wit, Blue Moon® Belgian White Belgian-Style Wheat Ale was brewed with Valencia orange peel to accomplish the one-of-a-kind signature, subtle sweetness that we all know and love today.

The beer has won some impressive awards. Blue Moon Belgian White and Honey Moon have both claimed gold medals in the World Beer Championship and World Beer Cup, respectively, and the brand has experts on staff who know what it takes to make really good, quality beer.

Blue Moon is not Belgian. Blue Moon Belgian White is a Belgian-style wheat ale produced in the U.S. by MillerCoors, and in Canada by Molson Coors. This understandably confusing existence has led to lawsuits, trademark disputes, and a double identity (more on that later).

Knowing the American palate would appreciate a bit more brightness than the typical tartness of a Belgian Wit, Blue Moon® Belgian White Belgian-Style Wheat Ale was brewed with Valencia orange peel to accomplish the one-of-a-kind signature, subtle sweetness that we all know and love today.

This falls some way short of the 365/366 days in a calendar year: therefore, roughly every two and a half years a 13th full moon is seen. This additional full moon does not fit with the normal naming scheme and so is instead referred to as a 'blue moon'.

A wheat beer brewed with orange peel for a subtle sweetness and bright, citrus aroma. Blue Moon® Belgian White Belgian-Style Wheat Ale is garnished with an orange slice to heighten the citrus aroma and taste.