Wealthfront is a financial technology company that offers a range of investment and financial planning services. It was founded in 2008 and is headquartered in Palo Alto, California. The company aims...
The Wealthfront TV spot 'Cheese' has caused quite a stir since its release. The ad features a couple discussing their financial goals while sampling various kinds of cheese. The aim of the ad is to showcase the straightforward approach of Wealthfront in handling finances and personal investments.
The couple in the ad goes through different types of cheese, each representing a different investment strategy. They start with a simple cheddar, which symbolizes the traditional approach to investing. Next up is a blue cheese, which represents the riskier approach that might lead to bigger rewards. Finally, they try a Swiss cheese, which symbolizes the balanced approach that Wealthfront recommends.
The ad's concept of relating different types of cheese to investment styles is both creative and humorous. It is also relatable as many viewers can understand the comparison and appreciate the straightforward advice that the ad conveys.
The spot highlights the importance of taking a more balanced and measured approach to personal investment and wealth creation. Wealthfront's focus on a personal strategy to investment planning is well represented, and the ad manages to communicate their message in a unique and engaging way.
Overall, the Wealthfront TV spot, 'Cheese' is clever, charming, and entertaining. It educates viewers while putting forth a clear message about a more straightforward and effective approach to wealth creation. The ad is a great example of creative marketing that is both relatable and informative.
Wealthfront TV commercial - Cheese produced for Wealthfront was first shown on television on June 11, 2015.
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