Project Sunlight has been informed by the wealth of Unilever consumer insight, including a new international piece of research commissioned by Unilever. This shows that children are key to motivating adults to want to adopt more sustainable lifestyles and a powerful influence on parents changing their behavior.

Our purpose is to make sustainable living commonplace. It's why we come to work. It's why we're in business. It's how we inspire exceptional performance.

They help us put our values of integrity, respect, responsibility and pioneering into practice. They play a key role in setting out how we seek to ensure compliance with laws and regulations, protect our brands and reputation, and prevent harm to people or the environment.

With our marketing philosophy, we will reveal our passion and compassion for the world we serve and immerse ourselves in what it means to be human. We have three principles: To GET REAL - getting into the real world where the action is. To DO GOOD - be led by our purpose to have positive impact.

Unilever is taking action to limit our planet's temperature rise to 1.5°C by working to achieve net zero greenhouse gas (GHG) emissions across our value chain by 2039 1 .

We will help more than a billion people take action to improve their health and well-being. 2. We will decouple our growth from our environmental impact, achieving absolute reductions across the product lifecycle. Our goal is to halve the environmental footprint of the making and use of our products.

A purpose statement describes the overarching reason that a company exists, how it should conduct itself and the impact it has on who it's serving. Companies use purpose statements to help drive their mission and goals.

A Mission Statement is a definition of the company's business, who it serves, what it does, its objectives, and its approach to reaching those objectives. A Vision Statement is a description of the desired future state of the company.

Fundamental business principles are statements that a company or organization adheres to in order to identify its priorities and guide future decisions. These principles may address things like organization and strategy or customer experience and satisfaction.

One of the main reasons Unilever has been so successful in standing out is its expansion in over 190 countries through products they specialize in and dominate in. Moreover, it hands significant decision-making power to local managers to strengthen their position in diverse markets.

The 5 P's of Marketing – Product, Price, Promotion, Place, and People – are key marketing elements used to position a business strategically.

Philosophy of marketing is defined as a strategy in which we focus exclusively on the needs of the customer in order to maintain the profitability of the company. Everything that is not related to the target audience will be relegated to the background.