What the NAPA Auto Parts TV commercial - Tu idioma: NightVision Brilliant is about.

NAPA Auto Parts recently released a new TV spot called 'Tu idioma: NightVision Brilliant.' It showcases the importance of language and the convenience of shopping at NAPA in a way that suits the Hispanic community.

The commercial begins with a group of people trying to fix a car in the dark. They are all speaking in Spanish when one of the characters mentions NAPA Auto Parts, to which another replies that the store has everything they need, even the website is in Spanish. The ad then shows the NAPA online store's website in Spanish.

The group then decides to head to the store, and upon arriving, they are greeted by a friendly employee who speaks Spanish fluently. The employee helps them find all the parts they need in a hassle-free manner due to the easy-to-understand and client-friendly language.

The commercial also showcases the importance of NightVision technology, a new feature that makes it easy to shop for parts even in the dark. The video highlights the NightVision tagline, "Las luces de tu auto y tus ojos no son suficientes. ¡Consigue NightVision Brilliant en NAPA auto parts!"

This ad is a perfect example of how brands can cater to specific language groups while still providing the same top-notch services and products. NAPA Auto Parts' words and actions are not only an attempt to attract Spanish speaking clients but to make their shopping experience more convenient, comfortable, and pleasant.

NAPA Auto Parts TV commercial - Tu idioma: NightVision Brilliant produced for NAPA Auto Parts was first shown on television on November 3, 2019.