What the American Express TV commercial - Back-to-School Shopping is about.

Title: American Express TV Spot, 'Back-to-School Shopping' Featuring Tina Fey

Introduction:In this American Express TV spot titled "Back-to-School Shopping", the renowned comedian and actress Tina Fey takes center stage as she showcases the many benefits of using American Express for the annual back-to-school shopping spree. With her trademark wit and charm, Fey captivates viewers with her comedic timing while highlighting the convenience and rewards that come with being an American Express cardmember.

The Setting:The commercial begins with Tina Fey walking into a bustling shopping mall, brimming with parents and excited children gearing up for the back-to-school season. The vibrant atmosphere serves as a backdrop for Fey's humorous and relatable portrayal of a mom on a mission to conquer the daunting task of school shopping.

The Plot:As Tina Fey navigates through different stores, she encounters various challenges that parents often face during the back-to-school rush. From finding the perfect backpack to deciding which notebooks to choose, Fey skillfully utilizes her comedic prowess to transform mundane tasks into hilarious situations.

Throughout the commercial, Fey's character maintains a calm and composed demeanor, unfazed by the chaos around her. This highlights the ease and peace of mind that American Express cardmembers experience when making purchases, no matter how hectic the situation may be.

Key Moments:1. Fey enters a busy clothing store and approaches a rack of sweaters. With a smirk, she plucks a garishly patterned one from the rack and holds it up, mockingly inquiring, "How about this for picture day?"2. In another scene, Fey reaches a crowded school supplies aisle, where she playfully compares two pencil cases – one shaped like a unicorn and the other like a dinosaur. She then tosses both into her shopping cart, declaring, "Why not both?!"3. As Fey is about to make her final purchase, she finds herself confronted with a long line at the checkout counter. Ever resourceful, she pulls out her American Express card and effortlessly taps it on the payment terminal, bypassing the line and leaving the other customers in awe.

The Message:The primary focus of the American Express TV spot is to emphasize the convenience and perks that come with using an American Express card for back-to-school shopping. Through Tina Fey's humorous performance, viewers are encouraged to consider the benefits of being an American Express cardmember, such as expedited checkout options, rewards programs, and superior customer service.

Conclusion:"Back-to-School Shopping" is a delightful American Express TV spot that cleverly treads the line between entertainment and promotion. Tina Fey's comedic brilliance brings a fresh and entertaining perspective to the typically mundane task of school shopping. The commercial successfully showcases the advantages of using American Express, leaving viewers with a positive impression and a touch of laughter.

American Express TV commercial - Back-to-School Shopping produced for American Express was first shown on television on August 24, 2014.