Subway, founded in 1965 by Fred DeLuca and Peter Buck, is a renowned American fast-food restaurant franchise that has earned international recognition for its fresh, customizable sandwiches. With its...
Subway's $2 Subs TV commercial featuring Michael Phelps was released in 2008, during the Olympic Games in Beijing, China. The commercial features Phelps, who was at the height of his Olympic glory, in a campaign aimed at promoting Subway’s $2 sandwich deal. The commercial opens with Phelps swimming laps in a pool, wearing his iconic Olympic swimming cap and goggles.
As Phelps exits the pool, he’s met by his coach, Bob Bowman, and a Subway employee who hands him a Subway sandwich. The commercial then transitions to Phelps analyzing his swimming technique with his coach, while munching on the sandwich. Phelps enthusiastically remarks that the sandwich is “perfect fuel” for him, due to its balance of protein and carbohydrates.
The commercial cleverly links Phelps’ success in the pool with his diet, implying that Subway sandwiches played a key role in his Olympic achievements. The ad portrays Phelps as a hardworking athlete with strong nutritional values, who eats Subway sandwiches as part of his training regimen.
The commercial ends by featuring Phelps holding up a Subway sandwich, with text appearing on screen encouraging viewers to visit Subway and take advantage of the $2 sub deal. This ad was lauded by critics for its ability to draw a connection between Phelps’ success and Subway's sandwiches, while also promoting a healthy and balanced diet.
Overall, the Subway $2 Subs TV commercial featuring Michael Phelps was a major success, helping to cement Subway’s position as a go-to spot for affordable, healthy fast food.
Subway $2 Subs TV Commercial produced for Subway was first shown on television on December 1, 2012.
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