Overview DIRECTV is an American direct broadcast satellite service provider that has been in operation since 1994. It is currently a subsidiary of AT&T Inc. and offers a range of satellite and stream...
DIRECTV TV's NHL Center Ice TV Spot, 'You Won't Get Frozen Out,' is an advertisement aimed at sports fans, specifically those who love ice hockey. The advertisement primarily features a man who is a huge ice hockey enthusiast, but is constantly frustrated by the fact that his cable television provider doesn't offer adequate coverage of NHL games. As such, he misses out on crucial moments of the games he loves, causing him to miss out on the excitement that comes with each match.
Undeterred, the man takes it upon himself to find a better option to meet his needs. That's when he comes across the DIRECTV's NHL Center Ice TV Spot. He signs up for it, and from that moment, he never gets "frozen out" of any games. The advertisement goes on to highlight all the key features of the service, such as the ability to choose up to 40 out-of-market games a week for every week of the NHL season.
Overall, the ad succeeds in showcasing the benefits of the DIRECTV NHL Center Ice TV Spot while simultaneously appealing to the common frustration of sports fans who don't get full coverage of their favorite sports events. The concept of feeling "frozen out" is appropriate and is something that anyone who loves sports can relate to. Consequently, the ad resonates with viewers who appreciate the importance of having full access to their sports games, whether they are watching from home or on the go.
DIRECTV TV NHL Center Ice TV commercial - You Wont Get Frozen Out produced for DIRECTV was first shown on television on October 17, 2017.
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