Proper No. Twelve pays homage to our founder, Conor McGregor, and his neighbourhood of Crumlin, Dublin 12. It embodies their shared spirit of brotherhood, loyalty, and hard work. As Conor says, it is a proper Irish Whiskey and 12 is my hometown.

Though it's affordable and widely available, our tasting panel found this Proper No. 12 to be astringent and hot on the finish and noted that other whiskeys in its price range represent a better value.

Proper No. Twelve takes its name from Dublin 12, the area where McGregor grew up. Conor McGregor says that his goal with Proper Twelve is to create a whiskey that can be enjoyed by everyone, whether they're a whiskey drinker or not.

Conor McGregor Twelve Irish Apple TV Spot, 'Proper Irish Apple' Featuring Conor McGregor.

As for the drink, they're going with the name Proper No. Twelve because because he's from the Dublin surburb of Cremlin meaning that 12 is the area code in Dublin where McGregor grew up. Launching the drink, McGregor said: “I come from a place called Crumlin, in Dublin 12. It's a place dear to my heart.

$24.99. Introducing Conor McGregor's own brand of Irish Whiskey. Distilled, aged, & bottled in Ireland, Proper No. Twelve is an ultra-smooth blend of golden grain and single malt for a rich complexity.

Proper No. Twelve is named in homage to McGregor's hometown, Crumlin, located in the Dublin 12 area.

Floral and fruity character, accompanied by aromas of sweet almond and baked green apple. Incredibly smooth with notes of vanilla, honey-like sweetness and gingerbread spice. Strong and long finish with a character of toasted wood and honey.

From a Proper Irish Man Proper No. Twelve pays homage to our founder, Conor Mcgregor's, hometown of Crumlin, Dublin 12 and their shared spirit of brotherhood, loyalty, and hard work.

Proper No. Twelve McGregor originally wanted to name the Proper Twelve whiskey after his own nickname, Notorious, but the 30-year-old entrepreneur had to settle with Proper No. Twelve after a trademark dispute.

Conor McGregor's 'Proper No. Twelve' helps push Irish whiskey sales past 1 billion in U.S. for first time. Sales of Irish whiskey in the US rose 12 percent last year passing the $1 billion milestone for the first time, analysts attributing it to the launch of Conor McGregor's Proper No Twelve brand last year.

Proper No. Twelve Irish Whiskey is a brand founded by Mixed Martial Arts Champion Conor McGregor under his Eire Born Spirits company. The name refers to the southwest area where McGregor hails, Dublin 12.