Proper No. Twelve pays homage to our founder, Conor McGregor, and his neighbourhood of Crumlin, Dublin 12. It embodies their shared spirit of brotherhood, loyalty, and hard work. As Conor says, it is a proper Irish Whiskey and 12 is my hometown.

Though it's affordable and widely available, our tasting panel found this Proper No. 12 to be astringent and hot on the finish and noted that other whiskeys in its price range represent a better value.

With malt and grain whiskey made from bourbon hulls, the team produced about 100 blends before choosing the bottled whiskey. Proper No. 12 Irish Whiskey was named after Dublin 12, the area where Conor McGregor grew up in Ireland.

Conor McGregor Twelve Irish Apple TV Spot, 'Proper Irish Apple' Featuring Conor McGregor.

As for the drink, they're going with the name Proper No. Twelve because because he's from the Dublin surburb of Cremlin meaning that 12 is the area code in Dublin where McGregor grew up. Launching the drink, McGregor said: “I come from a place called Crumlin, in Dublin 12. It's a place dear to my heart.

Old Bushmills distillery Proper No. Twelve is an unremarkable and ordinary drink, distilled at Old Bushmills distillery in Ireland.

Proper No. Twelve takes its name from Dublin 12, the area where McGregor grew up. Conor McGregor says that his goal with Proper Twelve is to create a whiskey that can be enjoyed by everyone, whether they're a whiskey drinker or not.

Floral and fruity character, accompanied by aromas of sweet almond and baked green apple. Incredibly smooth with notes of vanilla, honey-like sweetness and gingerbread spice. Strong and long finish with a character of toasted wood and honey.

12 days of Proper Twelve's Triple Distilled Irish Whiskey is an ultra-smooth blend of golden grain and single malt with hints of vanilla, honey, and toasted wood for a rich complexity. Whether you've been naughty or nice when you purchase a bottle of Proper No.

Conor McGregor Proper No. Twelve is the Irish whiskey brand created by renowned Conor McGregor in partnership with an Irish distillery. A true legend in Ireland, Conor McGregor was born in Crumlin, a popular district of Dublin.

Conor McGregor's 'Proper No. Twelve' helps push Irish whiskey sales past 1 billion in U.S. for first time. Sales of Irish whiskey in the US rose 12 percent last year passing the $1 billion milestone for the first time, analysts attributing it to the launch of Conor McGregor's Proper No Twelve brand last year.

adapted or appropriate to the purpose or circumstances; fit; suitable: the proper time to plant strawberries. conforming to established standards of behavior or manners; correct or decorous: a very proper young man.