What the Dunkin Donuts TV commercial - Parents Before Their Coffee is about.
The Dunkin' Donuts TV Spot, 'Parents Before Their Coffee' is a light-hearted, humorous take on the struggles of parents before they've had their morning coffee. The ad begins by showing a series of chaotic scenes of parents trying to get their children ready for school or daycare. We see a mom trying to zip her child's coat while the child squirms away, a dad juggling a baby and a stroller, and a mom frantically searching for her son's lost shoe. All the while, the parents look exhausted and frustrated.
As the scenes progress, we hear a voiceover saying, "Parents, we feel your pain. We know there's no such thing as sleeping in anymore. But before you lose your cool, come to Dunkin'." The camera then cuts to a Dunkin' Donuts store where we see a group of smiling, relaxed parents sipping on their coffees. The tagline "America Runs on Dunkin'" appears on the screen.
The advertisement effectively uses humor to connect with its target audience: tired, busy parents who need their morning coffee fix. By highlighting the relatable but stressful situations that parents face each morning, the ad strikes a chord with viewers. The simple but effective solution offered by Dunkin' Donuts is a call to action for parents to visit the store and enjoy a moment of much-needed relaxation.
Overall, this TV spot is a clever and entertaining way for Dunkin' Donuts to showcase its coffee as a solution for tired, stressed-out parents. It effectively communicates the brand's message and resonates with its target audience.
Dunkin Donuts TV commercial - Parents Before Their Coffee produced for
Dunkin' (K-Cups)
was first shown on television on October 31, 2017.
Frequently Asked Questions about dunkin' donuts tv spot, 'parents before their coffee'
In 1950, William Rosenberg had an epiphany. After creating a delightful range of donuts for the people of Quincy, Massachusetts, he realised that everyone loved to dunk them in their coffee. The delicious combination of donuts and coffee became an experience to savour, and people kept coming back for more.
We work with local coffee farms to grow our coffee, using only 100 percent Arabica coffee beans and the highest quality coffee available. Coffee beans are the seeds of the coffee fruit, called a cherry, which grows on trees in more than 60 countries.
Dunkin' also boasts that its coffee comes from “100% Arabica beans from Central and South America.” Arabica beans have long been hailed as superior to Robusta beans by coffee tasters. The chain even works with the Rainforest Alliance to make sure its coffee is ethically sourced.
Furthermore, they changed their name from Dunkin' Donuts to simply Dunkin'. Additionally, they started using a new slogan, “America Runs on Dunkin',” signifying their primary focus on coffee.
To make this happen, Dunkin' has a team dedicated to do research on what best fits the local tastes. And since the stores are completely franchised, this gives them a competitive advantage over global brands which might not provide a local touch to its overseas outlets.
At Dunkin', we believe that excellence isn't created, it's earned. To be America's favorite every day stop for coffee and baked goods, we believe that our customers deserve to get the same experience they've been getting for over 70 years, no exceptions.
Most of the world's coffee grows within the Bean Belt, the area around the equator between the Tropics of Capricorn and Cancer. This region includes parts of Central and South America, Africa, the Middle East, and Asia. Coffee beans develop inside a “cherry” that grows from these plants.
According to The NPD Group / CREST®, Dunkin' Donuts serves the most hot traditional and iced coffee in America, selling more than one billion cups of hot and iced coffee every year.
Unlike truly bad coffee, Dunkin's doesn't taste like bitter mud. Unlike most really high-end coffee - the kind served at third-wave places that talk about their beans' terroir - Dunkin's coffee doesn't taste too fruity, won't make you feel like you're giving your mouth an acid bath, and is always consistent.
Their coffee is divine.
If you like your coffee flavored, Dunkin's iced vanilla coffee is amazing. They also regularly offer blueberry and hazelnut as well. If you love Starbucks' PSL, Dunkin's is better.
Time To Make The Donuts!
1982: "Time To Make The Donuts!"
Actor Michael Vale captured America's donut-loving hearts as Fred the Baker, who gave us the catchiest of catchphrases: "Time to make the donuts!" Fred was synonymous with Dunkin' Donuts until the chain decided to end the campaign in 1997 in a real bummer move.
With America's favorite coffee, innovative beverage strategies, and mouth-watering snacks, Dunkin' has become the brand everyone knows nationally and loves locally. Bring the top name in coffee and beverages – #1 in customer loyalty for over 15 consecutive years – to your community.