KOA (Kampgrounds of America) is a well-known company in the camping and outdoor recreation industry. Founded in 1962, KOA is the largest system of privately-owned campgrounds in the world. With its i...
Kampgrounds of America (KOA) is one the largest campground franchise in the United States with locations all across the country. In its recent TV Spot, titled 'Spend Your Morning Like This', KOA encourages viewers to experience the beauty and tranquility of camping by showcasing the perfect morning at one of their campgrounds.
The ad starts by showing a family sitting around a campfire, enjoying each other's company and the warmth of the flames. The camera pans over to a shot of a lake, with canoes and kayaks docked on the shore, inviting the viewers to go for a morning paddle. As the spot progresses, it shows a bicyclist riding along a scenic trail, followed by a family enjoying a game of volleyball. All the while, the beauty of the outdoors serves as a vibrant backdrop.
The visual allure of the ad creates a sense of peacefulness and calmness, reminding viewers of the benefits of spending time in nature. The background music, which is light and mildly upbeat, adds to the positive vibes of the commercial.
In conclusion, the KOA TV Spot, 'Spend Your Morning Like This,' encourages viewers to disconnect from the rigors of daily life and connect with nature. With the serene settings and an array of fun activities, it shows why camping is the perfect way to start your day.
Kampgrounds of America TV commercial - Spend Your Morning Like This produced for KOA was first shown on television on May 17, 2016.
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