What is GEICO?GEICO (Government Employees Insurance Company) is an American auto insurance company headquartered in Chevy Chase, Maryland. It was founded in 1936 by Leo Goodwin Sr. and his wife Lillia...
The GEICO TV Spot "Splinter" featuring Nicklas Backstrom is an advertisement that highlights GEICO's dedication to making insurance simple and accessible. The spot opens with a couple enjoying a night in, when suddenly the woman notices a splinter in her finger. The man tries to remove it with a tweezer but only pushes it further into her finger, causing her immense pain.
The couple tries calling a helpline for assistance, but the line keeps prompting them to select from various options, leading to further frustration. Just as they're starting to lose hope, the Washington Capitals' Nicklas Backstrom appears in their living room, ready to lend a hand.
Backstrom effortlessly removes the splinter with the help of his hockey stick, showing off his impressive skills. He then reassures the couple that GEICO's simplified insurance options are just as easy to use.
The humorous and lighthearted spot effectively communicates GEICO's message of simplicity, while also showcasing Backstrom's talent and charm. Overall, the GEICO TV Spot "Splinter" is a fun and memorable advertisement that effectively communicates its message.
GEICO TV commercial - Splinter produced for GEICO was first shown on television on May 5, 2013.
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