Upper Deck e-Pack television commercial 2021

What the Upper Deck e-Pack TV commercial - NHL Players is about.

Upper Deck e-Pack is an online platform for trading card enthusiasts to collect and trade digital cards. The company recently released a television spot titled "NHL Players," promoting the e-Pack platform with a cast of NHL stars.

The ad opens with a shot of a young boy eagerly opening a pack of cards, revealing a digital card of the NHL player, Connor McDavid. The camera then cuts to a montage of professional hockey players, including Wayne Gretzky, Patrick Kane, and Aleksander Barkov. Each player showcases their collection of virtual cards, highlighting the platform's ability to collect, trade, and share favorite players quickly and easily.

As the ad progresses, we see the various features of the e-Pack platform, including instant access to exclusive autographed cards, redeemable rewards points, and digital trading. The players featured become animated, bringing their digital cards to life and creating exciting visuals with a futuristic feel.

The ad wraps up with a shot of the young boy from the opening sequence, now beaming with excitement as he introduces his collection of Upper Deck e-Pack cards. The tagline, "Collect & Trade like the pros," emphasizes the platform's aspirational angle, positioning users as savvy collectors of these limited and special edition virtual collectibles.

Overall, the Upper Deck e-Pack TV spot is a stylish and engaging advertisement, showcasing the excitement and nostalgia of collecting and trading classic trading cards in a modernized form.

Upper Deck e-Pack TV commercial - NHL Players produced for Upper Deck Store was first shown on television on January 27, 2021.