Kraft Hockeyville is an annual contest organized by the Kraft Foods Group to celebrate the love of hockey in Canada. The contest provides an opportunity for towns and communities across the country to...
In 2020, Kraft Hockeyville launched an exciting TV spot that showcased the opportunity for communities to host a preseason NHL game and receive rink upgrades. This captivating advertisement aimed to inspire hockey enthusiasts and communities across the country to come together and showcase their passion for the sport.
The TV spot begins by highlighting the cherished memories and the profound impact that hockey has on communities. Viewers are taken on a journey through captivating visuals, showcasing the joy, camaraderie, and resilience evoked by the game. The spot reinforces the idea that hockey is more than just a sport; it is a way of life and a unifying force that brings people together.
The commercial then introduces the concept of Kraft Hockeyville, a program launched by Kraft Foods and the National Hockey League (NHL) to celebrate and support local hockey communities. The program encourages communities to nominate their local rinks for a chance to be named "Kraft Hockeyville" and receive incredible benefits.
The spotlight of the TV spot is on the opportunity for the winning community to host a preseason NHL game right in their hometown. This once-in-a-lifetime experience gives local fans the chance to witness their favorite NHL stars up close and personal, creating memories that will last a lifetime. The excitement and anticipation surrounding this event are palpable, highlighting the power of hockey to unite communities and ignite their passion for the game.
Furthermore, the TV spot emphasizes that the rewards go beyond just hosting a game. Kraft Hockeyville also offers significant rink upgrades to the winning community, ensuring that local players have access to top-notch facilities. The commercial showcases images of dilapidated rinks being transformed into modern, state-of-the-art arenas, creating a safe and inspiring environment for future generations of hockey players.
As the TV spot draws to a close, viewers are left with a sense of awe and inspiration. The message of Kraft Hockeyville is clear: hockey has the power to transform lives and communities, and through this program, Kraft Foods and the NHL are committed to supporting the growth and sustainability of local hockey.
In summary, the 2020 Kraft Hockeyville TV spot captivated audiences with its celebration of the passion and impact of hockey on communities. The advertisement showcased the opportunity to host a preseason NHL game, giving local fans a unique and unforgettable experience. Additionally, the TV spot highlighted the rink upgrades offered to the winning community, ensuring a bright future for local hockey. Through this program, Kraft Foods and the NHL demonstrate their commitment to fostering the growth and unity of local hockey communities across the country.
2020 Kraft Hockeyville TV commercial - Host a Preseason Game and Rink Upgrades produced for Kraft Hockeyville was first shown on television on January 1, 2020.
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